Oriental Trading Co. Inc.

Identifying the Customer-Focused Executive

By Don Peppers | Aug 7, 2002

Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common. Read story

Leave 'em Laughing

By Inc Staff | Aug 1, 2007

Barbara Ashkin on why customers come back to a company that rocks. Read story

The Road to One-to-One Marketing

By Susan Greco | Oct 1, 1995

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves. Read story