Palo Alto Software Inc.


Get a Local Look at Your Competition

By Tim Berry |  Jan 28, 2000

The Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in real ti...  Read story

Insights into an Internet Company Business Plan

By Jeffrey Edelheit |  Feb 14, 2000

Q: I am working on a business plan for myInternet start-up company and am wondering what the next step should be. ...  Read story

A Simple Approach to Sales Forecasting

By Tim Berry |  Mar 13, 2000

How do you forecast sales accurately? The trick is to break the sales down into manageable parts.  Read story

Simple Plan for Start-Ups

By Tim Berry |  Nov 18, 1999

Your business plan is very important even at the early start-up stage. Even before you purchase business stationery or telephones, or rent a location, you...  Read story

Basic Company Information for Your Business Plan

By Tim Berry |  Nov 18, 1999

The standard business plan outline includes a chapter topic on your company, right after the executive summary. You may not need to include this chapter i...  Read story

Presenting Your Plan

By Tim Berry |  Nov 23, 1999

An important feature of business plans is the summary memo, a streamlined executive summary of 2-10 pages maximum. Investors often prefer just the summary...  Read story

Write a Marketing Analysis that Will Simply Dazzle

By Tim Berry |  Dec 10, 1999

After you find out about your market for a business plan, you also want to communicate that knowledge to the readers of your plan. Keep your explanations ...  Read story

Personnel and Business Plans: Making the Most of Your Management Team

By Tim Berry |  Dec 27, 1999

Summarize Your Management Chapter Like the other chapters, the management chapter starts with a good summary. You may want to use ...  Read story

Infusing Strategy into your Business Plan

By Tim Berry |  Feb 18, 2000

Your marketing strategy outlines how you will offer your products orservices to your customers and what will entice them to buy, and normally involves tar...  Read story

Keep Your Plan Alive

By Tim Berry |  Feb 4, 2000

A military adage by Prussian general Carl von Clausewitz states, "No battle plan survivescontact with the enemy." For businesses, this translates to "A st...  Read story

Plan for Success

By Bruce Kohl |  Nov 15, 1999

Wrapped up in writing a business plan? Whether you're stalled on the first page or polishing the final draft, the Web's business plan resources can help. ...  Read story

What's the Need for Numbers in an Internet Business Plan?

By Cale Bruckner |  Feb 4, 2000

Q: I am putting together a document with two friends in order to approach aventure capitalist for an Internet-based start-up business. W...  Read story

Segment the Target Market in Your Business Plan

By Tim Berry |  Dec 10, 1999

The market segmentation concept is crucial to market assessment and market strategy. Divide the market into workable market segments -- age, income, produ...  Read story

Trash Talkin'

By Alison Stein Wellner |  Mar 1, 2004

No one likes to admit it, but bashing the competition is part of doing business.  Read story

Planning for Customers by the Numbers

By Tim Berry |  Jan 14, 2000

As an essential first step to writing a business plan, you should have a good idea of how many potential customers there are. Most business plans c...  Read story

Garbage In, Garbage Out

By Brian McWilliams |  Aug 1, 1996

Bankers and entrepreneurs explain why business-plan software can never deliver what it promises.  Read story

Consultant in a Can

By Paul A. Strassmann |  Jun 1, 1989

At last, a program that can really help with budgeting and planning.  Read story

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