Homage To Patagonia
Perhaps you should have investigated the approximately 80% of Patagonia's volume that comes from its retail dealers. We have the same interests and motiva... Read more
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Perhaps you should have investigated the approximately 80% of Patagonia's volume that comes from its retail dealers. We have the same interests and motiva... Read more
Your article should have put more emphasis on Patagonia's superb service, which I discovered in 1982, when I was preparing for a trip to Mount Everest. A... Read more
Patagonia is able to ignore the fundamental precepts of direct-mail marketing because it is not a mail-order business. Its success is due to a highly ded... Read more
The best mail-order catalog in America is put out by people who hate to sell, never use the word 'new,' and make customers pay for the privilege of ordering Read more
How to run a company when you're gone six months of the year Read more
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