Patricia Seybold Group


Recent Articles about Patricia Seybold Group

Tapping the Community Pool

Online communities let you see what's on your customers' minds.  Read more

Start with Nothing

Greg Gianforte, founder of $30-million RightNow Technologies Inc., learned that bootstrapping is not simply about pinching pennies and cutting costs. Smart b...  Read more

Capterra Soldiers On

An online directory’s new strategy works—sort of.  Read more

How to Use Customer Relationship Management Software

CRM as a Customer Service Tool Customer relationship management (CRM) providers have tailored their offerings for the small busin...  Read more

The Case for User Reviews

When it came to adding user reviews to their website, the co-founders of Capterra were at odds.  Read more

Software to Manage Customers: CRM vs. CEM

What is the difference between customer experience management (CEM) and customer relationship management (CRM)? Which would work better at your company? Shou...  Read more