Pearl Jam


Drumming Up Business

Jan 1, 1998

To get to know the people who ultimately use its products, Pro-Mark, a premier drumstick maker in Houston, made its magazine advertising more interactive ...  Read story

Advertising: Reaching Your End Users

By Stephanie L Gruner |  Aug 1, 2000

A drumstick manufacturer explains how advertising brings his company closer to his retail customers' customers.  Read story

The Dead Have Customers, Too

By Leslie Brokaw |  Sep 1, 1994

A look at the business organization behind the rock band The Grateful Dead, which grossed over $50 million in 1993.  Read story

Nowhere Men

By John Grossman |  Jun 1, 1996

The anatomy of a start-up built around creating a cyberstore on the World Wide Web to sell CD recordings.  Read story

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