Penguin Group


Recent Articles about Penguin Group

Get Your Book Published

By Marla Tabaka |  Dec 24, 2008

I recently had the pleasure of sitting next to Gary Moore at a National Speaker's Association ...  Read more

Pick a Memorable Name for Your Business

Oct 21, 1999

Start by assuming you will want to market your products or services under the business name you choose. This will make your name a trademark. Assume, too,...  Read more

The Knack… and How to Get It

By Norm Brodsky and Bo Burlingham |  Sep 29, 2008

Veteran entrepreneur Norm Brodsky, the man behind Inc. 's popular Street Smarts column, and Inc. editor at large Bo Burlingham, his longtime col...  Read more

How to Create Your Own Augmented Reality

By J.J. McCorvey |  Apr 1, 2010

Companies, including Ogmento and Metaio, specialize in augmented reality.  Read more

Letter from the Editor

By John Koten |  Jan 1, 2004

Limited access to capital can actually make business owners smarter and their companies stronger. If you doubt this, read our cover story on Inc. 's ...  Read more

The Best Books for Business Owners, 2008

Jan 1, 2008

If your office is anything like Inc. 's, it's overflowing with business books covering topics ranging from marketing to innova...  View slideshow

Quick Picks

By Rowan West; Michael Dirda; Craig Offman; Larry Smith |  Apr 1, 2004

Out this month: a new release from rocker Lou Reed, a hefty biography of Alexander Hamilton, and a DVD boxed set on America's favorite pastime.  Read more

Get a Life!

By Anne Stuart |  Dec 5, 2006

When employers help staffers reach the right work-life ratio, both sides benefit.  Read more

Three Scary Words: "Buy It Used"

By Max Chafkin |  Sep 1, 2006

With more people buying stuff used, companies have to rethink everything from a product's durability to the terms of their warranties.  Read more

Warming Up to Cold Calls

By Nicole Gull |  Nov 1, 2004

Why it's time to rethink one of the most derided marketing tactics.  Read more

Small Is the New Big

By Bo Burlingham |  Feb 1, 2006

Like a lot of entrepreneurs, Jay Goltz couldn't imagine doing anything but building his company as big and as fast as possible--until it almost destroyed him.  Read more

Lessons in Leadership

By Rhonda Abrams |  Oct 1, 2003

All of us need role models, especially those of us who run our own businesses. When I first became a manager, I searched for people to emulate when develo...  Read more

Brainstorming

Brainstorming is a problem-solving technique in which a group of people freely and spontaneously present their ideas, build upon each other's visions and ...  Read more

Reconnaissance: Beyond and Back

By Michael S. Hopkins |  Nov 1, 2005

Yvon Chouinard and the startling power of authenticity.  Read more

Online Auctions

Related Terms: Internet Payment Systems...  Read more

The Eight Books to Read Before You Start Your Business

By Tom Richman |  May 15, 1998

A look at eight books that won't give cut-and-dry answers about how to start a business, but will pose questions that aspiring entrepreneurs should ask thems...  Read more