Pick a Memorable Name for Your Business
Start by assuming you will want to market your products or services under the business name you choose. This will make your name a trademark. Assume, too,... Read story
Penguin Group
The Knack… and How to Get It
Veteran entrepreneur Norm Brodsky, the man behind Inc. 's popular Street Smarts column, and Inc. editor at large Bo Burlingham, his longtime col... Read story
Letter from the Editor
Limited access to capital can actually make business owners smarter and their companies stronger. If you doubt this, read our cover story on Inc. 's ... Read story
Quick Picks
Out this month: a new release from rocker Lou Reed, a hefty biography of Alexander Hamilton, and a DVD boxed set on America's favorite pastime. Read story
Get a Life!
When employers help staffers reach the right work-life ratio, both sides benefit. Read story
Three Scary Words: "Buy It Used"
With more people buying stuff used, companies have to rethink everything from a product's durability to the terms of their warranties. Read story
Warming Up to Cold Calls
Why it's time to rethink one of the most derided marketing tactics. Read story
Lessons in Leadership
All of us need role models, especially those of us who run our own businesses. When I first became a manager, I searched for people to emulate when develo... Read story
Small Is the New Big
Like a lot of entrepreneurs, Jay Goltz couldn't imagine doing anything but building his company as big and as fast as possible--until it almost destroyed him. Read story
Brainstorming
Brainstorming is a problem-solving technique in which a group of people freely and spontaneously present their ideas, build upon each other's visions and ... Read story
Reconnaissance: Beyond and Back
Yvon Chouinard and the startling power of authenticity. Read story
Online Auctions
Related Terms: Internet Payment Systems... Read story
The Eight Books to Read Before You Start Your Business
A look at eight books that won't give cut-and-dry answers about how to start a business, but will pose questions that aspiring entrepreneurs should ask thems... Read story
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