Leveraging The Economy of Trust
Powered by the Internet, the information age has arrived, and with it has come a relationship revolution in business. Today's companies are interacting wi... Read story
Powered by the Internet, the information age has arrived, and with it has come a relationship revolution in business. Today's companies are interacting wi... Read story
The consumer direct (CD) channel -- products and services delivered to customers through catalogs, telemarketing, interactive TV, kiosks, Web sites, or mo... Read story
Over the last several months, there's been a lot of debate about the validity of CRM as a business strategy. Gartner Dataquest recently found that as many... Read story
It's time to adopt a one-to-one system that protects customers' privacy and adds to company coffers. Read story
A consulting group learns to exploit its information riches by weaving a sophisticated intranet into workers' lives. Read story
Conducting "needs" segmentation: knowing why a customer buys, can do more to help increase customer value than studying behavior: knowing what a customer ... Read story
Customers always had, and always will have, choices. Dissatisfaction with goods and services results in spending migration, compounded with ease of access to... Read story
As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows. Read story
The Web still offers companies an opportunity to reinvent themselves. Read story
Implementing a CRM strategy that gets results inevitably involves winning over the hearts and minds of employees; and arguably the most difficult step of ... Read story
Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common. Read story
A training program that really beefs up profits. Read story
Companies have discovered that they can continue to invest incrementally in one mission-critical business strategy -- Customer Relationship Management (CRM) ... Read story
Learn more about your customers and use that knowledge to leverage a competitive advantage. Read story
Just when you thought the alphabet soup of CRM terms couldn't possibly get any thicker, along comes a new flavor to add to the broth: Device Relationship ... Read story
The San Francisco Giants baseball team recently hit a CRM home run with a personalized, e-mail marketing campaign aimed at the 25,000 members of its Rewar... Read story
Here's how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and nationa... Read story
The winners of the third annual Inc Web Awards. Read story
Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains. Read story
Martha Rogers knows customer relationship management. Rogers is a judge for the Customer Service category of the Inc. Web Awards 2000, a founding... Read story
Treating each customer as an individual won Ives Development second place in the Customer Service category of the 2000 Inc. Web Awards. Read story
Telephone-based retailer QVC saw $3.9 billion in sales in 2001. So why is it investing in its contact center? Read story
Operating under the premise that no two workers are alike, companies that are practicing one-to-one management are figuring out what makes each of their empl... Read story
When it comes to customer-based strategies, it's tough to find a Financial Services Provider as strongly committed as Royal Bank of Canada (RBC). Since it... Read story
During these soft economic times, small businesses are uniquely positioned to offer something that many lumbering giants can't: peerless customer service. He... Read story
Was it time to go downmarket? Read story
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