Glenda Johnson
Age: 27 Hometown: Miami Undergraduate Degree: Florida A & M University Business School: The Wharton School of Business, University o... Read story
Pepsi-Cola
Caps
Brent Pennington, a 21-year-old Texan from Burleson, is a senior at Baylor University and the social chairman of his fraternity. But to "break up the mon... Read story
Over There
Beverage maker bypassed the problems of U.S. expansion by marketing overseas. Read story
You Can't Always Go It Alone
Turnaround Update Company: Noodles & Company, Boulder, Colo. Founded: 1995 F... Read story
Pepsi Veteran Pops Up Again With King-cola
Walter S. Mack figures life was easier back in 1938, when he took Pepsi-Cola, then a syrup sold through candy stores, and in only three years turned it in... Read story
Payton's Place
The most brilliant restaurateur in London slathers a bit of American on every dish. The English eat it up. Read story
Thriller
This summer's best reads can be found on the business shelf Read story
Offering Personalized Customer Service with CRM Software
Jack Mitchell offers advice on using CRM software to provide personalized customer service Read story
Indiana University:
A Jolt of Energy, Minus the Crash
Zac Workman became a connoisseur of energy drinks at an early age. At the end of each day, after five hours' practice for his high school swim team, he wo... Read story
The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls Read story
The Great Leaders Series: Asa Candler, Founder of the Coca-Cola Company
A master marketer, he built Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsement... Read story
Keeping Long Sales Alive
You've been calling on a prospect for more than two years. Suddenly, he getsready to buy, and he doesn't even call you to give you a chance. He buys froms... Read story
Why Online Branding Matters
In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B... Read story
Software Arts Wrote The First Best-seller
Dan Bricklin and Bob Fanskton cracked the micro-software market wide open with a program called VisiCalc. Read story
Got a New Job? Better Check That Non-Compete Clause
Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has... Read story
When Advertising Doesn't Need Hot Air
Five years ago, Robert Keith Vicino, now 29, tried to marry his hobby -- hot-air ballooning -- with his Connecticut advertisind business. It didn't work. ... Read story
Rituals And Stories, Heroes And Priests
Two authors argue that companies function best only when their basic principles create a unifying corporate culture for their employees. Read story
Experiential Entrepreneurship Education
Here are a few colleges that offer experience-based entrepreneurship programs. Read story
The Real Winners and Losers
Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com... Read story
How Healthy is Your Office?
Are you a health-savvy boss or should your employees audition for the next Fast Food Nation documentary? Take Inc.'s quiz for a good indication. Read story
Do Your Business Premises Present A Public Hazard?
Juries are handling out larger and larger awards to victims of workplace accidents. And it is not just injured customers who are earning the court's sympathy. Read story
Fat Times For Small Suppliers
When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ... Read story
Matters Of Fact
In 1979, David Birch shattered the prevailing wisdom about job creation. Now he's at it again. Read story
The Gang That Doesn't Think Straight
Stumped for new product ideas? Meet some pros who look for them from every angle but the obvious. Read story
Labor Shortage;
TODAY, WHEN YOU ORDER A large Pepsi at your local Burger King, the cashier may hand you an empty cup to fill at the self-service drink machine. In 10 yea... Read story
Water Under The Bridge
Bruce Nevins is not the only one to suffer a string of commercial failures. The two major players in the soft-drink business, Coke and Pepsi, have had any... Read story
A Conversation With Marketing Strategists Al Ries And Jack Trout
INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean... Read story
Fear Of Franchising
How Carol Brothers seduced the press, the industry, and scores of franchisees with the false promise of 'the next McDonald's' Read story
May The Force Be With You
How Au Bon Pain discovered a way to turn lackluster clock-punchers into a team of gung ho professionals Read story
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Press release of the month. A behind-the-scenes account of journalism's splashiest start-up in recent years -- Gannett Co.'s USA Today -- might make temp... Read story
Corporate Antihero John Sculley
The man who eased Steve Jobs out of Apple talks about the dangers of company cultures and the blind spots of company founders Read story
Can This Company Be Saved?
Cardinal Services is slipping toward bankruptcy. A turnaround team is trying to rescue it. Time is running out Read story
So You Wanna Be in Pictures
An independent entrepreneur creates an inexpensive alternative to the large Hollywood movie studios. Read story
Thriving on Order
Interview with Steve Bostic, who has launched innumerable start-ups, in which he advocates intensive planning. Read story
Making A Splash
A W's soft drinks compete with Coke and Pespi by strategizing sales promotion. Read story
Hot Product, Cold World
Profile of a beverage start-up and the emotional pain of bankruptcy and failure. Read story
Steal This Strategy
How one company grows and prospers by taking the best ideas from big companies. Read story
Naming Your Price
Using imaginative pricing strategies to increase profit. Read story
Collision Course
An autobody shop owner gives his company an image overhaul while facing resistance from some of his workers. Read story
The Enemy Within
Employees run their own businesses and compete against each other at Spectrum Associates. Read story
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