Pepsi-Cola

Glenda Johnson

Age: 27 Hometown: Miami Undergraduate Degree: Florida A & M University Business School: The Wharton School of Business, University o...  Read more

Evil Genius Finds Case Study in Her Pepsi

Tracy Brown, CEO and founder of Evil Genius Designs , doesn't profile as the standard entrepren...  Read more

Caps Cookies: Four Students On Their Own

Brent Pennington, a 21-year-old Texan from Burleson, is a senior at Baylor University and the social chairman of his fraternity. But to "break up the mon...  Read more

Over There

Beverage maker bypassed the problems of U.S. expansion by marketing overseas.  Read more

You Can't Always Go It Alone

Turnaround Update Company: Noodles & Company, Boulder, Colo. Founded: 1995 F...  Read more

Pepsi Veteran Pops Up Again With King-cola

Walter S. Mack figures life was easier back in 1938, when he took Pepsi-Cola, then a syrup sold through candy stores, and in only three years turned it in...  Read more

Payton's Place

The most brilliant restaurateur in London slathers a bit of American on every dish. The English eat it up.  Read more

Thriller

This summer's best reads can be found on the business shelf  Read more

Indiana University:
A Jolt of Energy, Minus the Crash

Zac Workman became a connoisseur of energy drinks at an early age. At the end of each day, after five hours' practice for his high school swim team, he wo...  Read more

Keeping Long Sales Alive

You've been calling on a prospect for more than two years. Suddenly, he getsready to buy, and he doesn't even call you to give you a chance. He buys froms...  Read more

Why Online Branding Matters

In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B...  Read more

Software Arts Wrote The First Best-seller

Dan Bricklin and Bob Fanskton cracked the micro-software market wide open with a program called VisiCalc.  Read more

Got a New Job? Better Check That Non-Compete Clause

Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has...  Read more

When Advertising Doesn't Need Hot Air

Five years ago, Robert Keith Vicino, now 29, tried to marry his hobby -- hot-air ballooning -- with his Connecticut advertisind business. It didn't work. ...  Read more

Rituals And Stories, Heroes And Priests

Two authors argue that companies function best only when their basic principles create a unifying corporate culture for their employees.  Read more

Experiential Entrepreneurship Education

Here are a few colleges that offer experience-based entrepreneurship programs.  Read more

The Real Winners and Losers

Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com...  Read more

How Healthy is Your Office?

Are you a health-savvy boss or should your employees audition for the next Fast Food Nation documentary? Take Inc.'s quiz for a good indication.  Read more

Do Your Business Premises Present A Public Hazard?

Juries are handling out larger and larger awards to victims of workplace accidents. And it is not just injured customers who are earning the court's sympathy.  Read more

Fat Times For Small Suppliers

When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ...  Read more

Matters Of Fact

In 1979, David Birch shattered the prevailing wisdom about job creation. Now he's at it again.  Read more

The Gang That Doesn't Think Straight

Stumped for new product ideas? Meet some pros who look for them from every angle but the obvious.  Read more

Labor Shortage;

TODAY, WHEN YOU ORDER A large Pepsi at your local Burger King, the cashier may hand you an empty cup to fill at the self-service drink machine. In 10 yea...  Read more

Water Under The Bridge

Bruce Nevins is not the only one to suffer a string of commercial failures. The two major players in the soft-drink business, Coke and Pepsi, have had any...  Read more

A Conversation With Marketing Strategists Al Ries And Jack Trout

INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean...  Read more

Fear Of Franchising

How Carol Brothers seduced the press, the industry, and scores of franchisees with the false promise of 'the next McDonald's'  Read more

May The Force Be With You

How Au Bon Pain discovered a way to turn lackluster clock-punchers into a team of gung ho professionals  Read more

Press release of the month. A behind-the-scenes account of journalism's splashiest start-up in recent years -- Gannett Co.'s USA Today -- might make temp...  Read more

Corporate Antihero John Sculley

The man who eased Steve Jobs out of Apple talks about the dangers of company cultures and the blind spots of company founders  Read more

Can This Company Be Saved?

Cardinal Services is slipping toward bankruptcy. A turnaround team is trying to rescue it. Time is running out  Read more

So You Wanna Be in Pictures

An independent entrepreneur creates an inexpensive alternative to the large Hollywood movie studios.  Read more

Thriving on Order

Interview with Steve Bostic, who has launched innumerable start-ups, in which he advocates intensive planning.  Read more

Making A Splash

A W's soft drinks compete with Coke and Pespi by strategizing sales promotion.  Read more

Hot Product, Cold World

Profile of a beverage start-up and the emotional pain of bankruptcy and failure.  Read more

Steal This Strategy

How one company grows and prospers by taking the best ideas from big companies.  Read more

Naming Your Price

Using imaginative pricing strategies to increase profit.  Read more