PepsiCo Inc.


De Facto Non-Competition Agreements: The Inevitable Disclosure Doctrine

It has long been established that a party can procure injunctive relief and/or damages based on the misappropriation of its trade secrets. What is less we...  Read story

Got a New Job? Better Check That Non-Compete Clause

Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has...  Read story

Once Is A Fluke; Twice Is A Trend

While Apple Computer Inc. was luring John Sculley from PepsiCo Inc., Osborne Computer Corp. was quietly signing up Robert Jaunich of Consolidated Foods Co...  Read story

Updates

Pond Guy Reunion November 2003 Three years ago, when we profiled Read story

Write It Yourself

There's still a market for CEO-tells-all -- if you know how to approach it.  Read story

The Class of 1989: Where Are They Now?

Various Inc. 500 companies of 1989 are featured showing different facets of the volatility of the new economy.  Read story

An Excellent Question

The author of In Search of Excellence answers the 10 questions most frequently asked about his book.  Read story

Fat Times For Small Suppliers

When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ...  Read story

When Advertising Doesn't Need Hot Air

Five years ago, Robert Keith Vicino, now 29, tried to marry his hobby -- hot-air ballooning -- with his Connecticut advertisind business. It didn't work. ...  Read story

Five Ideas to Watch

A pick-me-up patch, haggling made more marvelous, and more.  Read story

Upstarts: Convenience Cuisine

Not sure where your next meal is coming from? Try the Web. A look at why several Internet start-ups are hoping online shoppers will turn to the Web to satisf...  Read story

Make Profits, Not War

THE COMPANY THAT STAGED THE WORLD-HUNGER FUND-RAISER IS OUT TO TRANSFORM CORPORATE CHARITY INTO A GROWTH INDUSTRY.  Read story

Trade Secret Basics

Trade secret law gives the owner of important commercial information the right to keep others from usingit. Here's what business owners need to know to pr...  Read story

Values Added

Do you have to be bad to be good at business? Why are American managers so afraid of ethics? James O'Toole, author of Vanguard Management, champions values a...  Read story

Group Names Top Corporations for Women's Business Enterprises

March 24, 2005 --The Women's Business Enterprise National Council (WBENC) released its list of America’s top corporations for women's bu...  Read story

Upstarts

A look at how Kelley Dunn launched her corporate concierge service, Consider It Dunn; plus, several shorter articles about the outlook of the corporate conci...  Read story

Happiness and the Downwardly Mobile CEO

It's not uncommon today for a CEO to leave a big company to run a start-up--but it was ten years ago. John Sculley, who went from PepsiCo to Apple, was among...  Read story

Peters' Principles: Secrets Of Growth

In Search of Excellence confirms that the key to prosperity for companies large and small lies in a commitment to such irrational, difficult-to-measure thing...  Read story

Steal This Strategy

How one company grows and prospers by taking the best ideas from big companies.  Read story

Stop the Net, I Want to Get Off

Technological innovation is outstripping society's ability to adjust. So what are we going to do about it?  Read story

A Profile Of The Inc. 100 Ceos;

'Every CEO on the INC. 100 is a hero to me. They built something from nothing -- not with a million their daddy left them, but with their own wits.'  Read story

Thriving on Order

Interview with Steve Bostic, who has launched innumerable start-ups, in which he advocates intensive planning.  Read story

In Defense of the Entrepreneur

First-person account of an entrepreneur's shortcomings as a manager.  Read story

Updates

Making the Most of a Brush With Fame November 2006 In our list of 50 green entrepreneurial companies ("Read story

My Customer's Customer, Myself

Integrated Packaging Corp, located in New Brunswick, N.J., uses his inner city location as a competitive advantage to win customers.  Read story

Human Billboards

Mark Kaufman might not give you the shirt off his back, but he would be happy to emblazon your own shirt with your corporate logo or slogan. In fact, he w...  Read story

Once Is Not Enough

Why the marketing genius who made Perrier a household word has fizzled as a small-business consultant.  Read story

Will Europe Blow It?

Small European companies worry that 1992's unified market will bring in a suffocating bureacracy of red tape, regulation, and centralization.  Read story

The Best Small Companies to Work for

Profile of the best small companies to work for and their secrets to building a great workplace.  Read story

The World According To Me

What can you learn from a CEO's autobiography?  Read story

Sold On Rock

The extravagant sums that can be spent on special-events sponsorship suggest how highly many companies value direct access to their target markets. To be ...  Read story

The New Civil War

This feature explains who pays the price for wasteful subsidies used to attract or retain businesses.  Read story

A Conversation With Marketing Strategists Al Ries And Jack Trout

INC.: What's the most common mistake you see in the way companies position themselves? RIES: Most companies change things too frequently, which mean...  Read story

The Most Entrepreneurial City in America: Vegas

A look at why Las Vegas, a city with little history and very few natural resources, is the country's hottest spot for start-ups. It produced over 17,000 new ...  Read story

High And Dry

Imports have not stopped Peerless Umbrella Co. In fact, it's growing faster than ever.  Read story

Name-calling

What the name of your company and products says about you and your business.  Read story

Creation Nation

Wondering where the next hot food ... hit toy ... big band ... miracle drug will come from? Chances are, from entrepreneurs just like you who are furiously c...  Read story

Mrs. Fields' Secret Ingredient

The real recipe behind the phenomenal growth of Mrs. Fields Cookies cannot be found in the dough  Read story

Upstarts: Wellness Drinks

Soft-drink bottlers are cashing in by adding New Age herbs to their beverage recipes and touting the health benefits to consumers. Will the FDA continue to l...  Read story

Golden Handcuffs

It certainly worked out for me," claims Edward Esber, a former marketing vice-president for VisiCorp in San Jose, Calif. Like many hired field workers in ...  Read story

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