Philip Kotler


Getting Your Hands Dirty

Until recently, professionals running their own firm -- architects, lawyers, consultants, public-relations specialists -- wouldn't admit to dirtying their...  Read story

What They Do (and Don't) Teach You in Business School

An M.B.A. will help you run an established business, but it can't provide the real-world experience needed to run a start-up. A look at when an M.B.A. comes ...  Read story

You Get What You Pay For

Charging higher prices for customers who require more service.  Read story

The Smart CEO's Reading List

Short reviews of business books recommended for the CEO.  Read story

Resources

A guide to finding more information on various topics featured in the Oct. 1996 issue of Inc. magazine.  Read story

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