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Philip Kotler


Recent Articles about Philip Kotler

Getting Your Hands Dirty

Until recently, professionals running their own firm -- architects, lawyers, consultants, public-relations specialists -- wouldn't admit to dirtying their...  Read more

What They Do (and Don't) Teach You in Business School

An M.B.A. will help you run an established business, but it can't provide the real-world experience needed to run a start-up. A look at when an M.B.A. comes ...  Read more

Engage in Corporate Social Marketing

Supporting your community has always been a great way to raise your company's profile, but sponsoring events, volunteering, and donating money may not be ...  Read more

The Smart CEO's Reading List

Short reviews of business books recommended for the CEO.  Read more

You Get What You Pay For

Charging higher prices for customers who require more service.  Read more

Resources

A guide to finding more information on various topics featured in the Oct. 1996 issue of Inc. magazine.  Read more