Philip Kotler


Getting Your Hands Dirty

By Tom Richman |  Feb 1, 1988

Until recently, professionals running their own firm -- architects, lawyers, consultants, public-relations specialists -- wouldn't admit to dirtying their...  Read story

What They Do (and Don't) Teach You in Business School

By Hal Plotkin |  Dec 1, 1997

An M.B.A. will help you run an established business, but it can't provide the real-world experience needed to run a start-up. A look at when an M.B.A. comes ...  Read story

You Get What You Pay For

By PAUL B. BROWN |  Oct 1, 1990

Charging higher prices for customers who require more service.  Read story

The Smart CEO's Reading List

By Leslie Brokaw |  Jul 1, 1991

Short reviews of business books recommended for the CEO.  Read story

Resources

By Inc Staff |  Oct 1, 1996

A guide to finding more information on various topics featured in the Oct. 1996 issue of Inc. magazine.  Read story

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