Evaluate Appropriate Real-Time Customer Service Tools
An ever-growing number of communication tools on the market today are designed to enhance communication between Web merchants and their online shoppers. E... Read story
An ever-growing number of communication tools on the market today are designed to enhance communication between Web merchants and their online shoppers. E... Read story
Before implementing any new communication tool, compare the development, training, and staffing costs against the costs of outsourcing. Don't forget to in... Read story
You can offer your customers a wide variety of value-added services to improve their shopping experience. You will want to evaluate each potential value-a... Read story
Australian consumer groups claim these rights: 12 Principles of E-Commerce Consumers using e-commerce are enti... Read story
Mind share. It's important. Your company and/or products need to capture and own the hearts and minds of customers, prospects, the media, venture capitali... Read story
Fight the good fight against spam, and stay on the right side of the law. Read story
People enjoy taking surveys when they feel that their opinions are valued, and they like finding out what others are saying about an issue. Surveys are an... Read story
Merchant account providers, like most banks, pay close attention to the companies with which they do business. Such factors as your company's length of ti... Read story
I have a bias towards solutions that are homemade but functional, bothoff-line and online. When I was a kid, I had my bedroom rigged up so that I c... Read story
Fancy playing Russian roulette with your online business? Of course not, but if you knew how insecure your domain name might be, you'd realize what... Read story
OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th... Read story
Before you choose a backup solution, you need to examine your needs. First, you'll need to determine how much data you have to back up and how frequently ... Read story
On the Web, credibility is especially important because many people still find that purchasing online requires a leap of faith. The quality of your produc... Read story
We've all seen them - empty message boards, ancient posts, unanswered questions - the vast desert of unused discussion spaces. If the Internet is the new ... Read story
Network etiquette is understood to be one basic rule: show consideration for the other party online. Until now, the edict has been written mostly f... Read story
Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to incr... Read story
There are three main ways of pricing online advertising: Impressions Read story
There are two types of marketing differentiation strategies for positioning your new product: differentiation by creating a new category and product diffe... Read story
Keeping a site accurate, literate, and credible is the first priority of Web site maintenance. Correct, without delay, any error found in-house or ... Read story
E-mail communication is the lifeblood of customer relations. But if you aren't careful, you can end up spending too much money operating it with little to... Read story
At some point in the life of your business, you'll probably need to hire someone to help out. But hiring employees brings added risk to your busine... Read story
Internal customer service guidelines and manuals are essential to the success of your training program and your customer service staff. These resources ca... Read story
You will get returns. Welcome them. They provide an opportunity to fine-tune your sales and delivery machine, making a one-time customer into a loyal, rep... Read story
Viruses are pieces of foreign code (programs) introduced into your system to perform unauthorized acts against your internal network. Some of the viruses ... Read story
InternetWeek recently ran a survey asking if companies ever use unsolicited commercial e-mail to market their bu... Read story
Consider for a moment e-mail newsletters created by other small-business owners to promote their businesses. Lists covering almost every conceivabl... Read story
Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read story
Do you scan e-mail subject lines with your finger twitching over the "Delete" button? Sure you do. We all do. Unless the offer, well, speaks to us ... Read story
As a small-business owner, you probably know the value of referred customers -- ones to whom friends have recommended your site. They come to you with a p... Read story
I know that you're wondering about the title of this article. Stick with me, we'll get to that soon. But first let's establish some guidelines to help you... Read story
Hosts need software tools to help them do their jobs. Host tools are special features that regular users don't have. Trying to host a community without ho... Read story
So you've researched your target audience's technical sophistication, and you've decided which technology you can safely and effectively use in your banne... Read story
Adding or editing content on your web site often involves reworking your links - adding new links so visitors can find new content and editing current lin... Read story
We all know that Europe and Asia are on the road to catching up with the United States in e-commerce. Estimates vary slightly, but they all indicat... Read story
Frustration does not sell your product. If visitors to your site cannot easily reach what they're looking for, they'll shop elsewhere. Yet a great many e-... Read story
Joining an affiliate program is usually a fairly easy process that can be conductedentirely online. The instructions for joining a program should be outli... Read story
The days of reckless ad spending and haphazard investment are soon to be over as e-commerce pioneers such as CDNow struggle to stay alive and flashy plays... Read story
Here are four major drawbacks of using a free host to serve your online business. Limited support. Your free host's primary source... Read story
Put yourself in your visitors' shoes. Are the features of your Web site aimed at customer usability, or did you or your designer sneak in a few ego... Read story
Learn how to measure response rates to e-mail marketing. Read story
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