Pinnacle WebWorkz Inc.


Recent Articles about Pinnacle WebWorkz Inc.

Get in Gear Without the Latest Tools

By Michael Katz |  Jun 29, 2001

I have a bias towards solutions that are homemade but functional, bothoff-line and online. When I was a kid, I had my bedroom rigged up so that I c...  Read more

How Secure Is Your Domain Name?

By Lee Hodgson |  Jun 29, 2001

Fancy playing Russian roulette with your online business? Of course not, but if you knew how insecure your domain name might be, you'd realize what...  Read more

Don't Stop the Presses, Part 1

By David Townsend |  Sep 7, 2001

OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th...  Read more

Get in Gear Without the Latest Tools

By Michael Katz |  Jun 1, 2001

I have a bias towards solutions that are homemade but functional, bothoff-line and online. When I was a kid, I had my bedroom rigged up so that I c...  Read more

How Secure Is Your Domain Name?

By Lee Hodgson |  Jun 1, 2001

Fancy playing Russian roulette with your online business? Of course not, but if you knew how insecure your domain name might be, you'd realize what...  Read more

Win Over Your Audience

By John LePla |  May 31, 2000

Mind share. It's important. Your company and/or products need to capture and own the hearts and minds of customers, prospects, the media, venture capitali...  Read more

14 Common-Sense E-Mail Marketing Rules

By David Townsend |  Jun 9, 2000

Fight the good fight against spam, and stay on the right side of the law.  Read more

Use Online Surveys to Engage Your Customers

By John Towler |  Jul 7, 2000

People enjoy taking surveys when they feel that their opinions are valued, and they like finding out what others are saying about an issue. Surveys are an...  Read more

Evaluate Your Business's Creditworthiness

By Delilah Obie |  Jul 24, 2000

Merchant account providers, like most banks, pay close attention to the companies with which they do business. Such factors as your company's length of ti...  Read more

Back Up Data

By Michelle Radeke |  Apr 24, 2000

Before you choose a backup solution, you need to examine your needs. First, you'll need to determine how much data you have to back up and how frequently ...  Read more

Use Online Surveys to Engage Your Customers

By John Towler |  Jul 1, 2000

People enjoy taking surveys when they feel that their opinions are valued, and they like finding out what others are saying about an issue. Surveys are an...  Read more

Back Up Data

By Michelle Radeke |  Apr 1, 2000

Before you choose a backup solution, you need to examine your needs. First, you'll need to determine how much data you have to back up and how frequently ...  Read more

Evaluate Appropriate Real-Time Customer Service Tools

By Jennifer LeClaire |  Dec 15, 1999

An ever-growing number of communication tools on the market today are designed to enhance communication between Web merchants and their online shoppers. E...  Read more

Decide Whether to Outsource Management of a Real-Time Communication Tool

By Jennifer LeClaire |  Dec 15, 1999

Before implementing any new communication tool, compare the development, training, and staffing costs against the costs of outsourcing. Don't forget to in...  Read more

Create Your Own Value-Added Services

By Jennifer LeClaire |  Dec 15, 1999

You can offer your customers a wide variety of value-added services to improve their shopping experience. You will want to evaluate each potential value-a...  Read more

Australian Consumer Rights and Protections

By Lise Pettigrew |  Dec 17, 1999

Australian consumer groups claim these rights: 12 Principles of E-Commerce Consumers using e-commerce are enti...  Read more

Credibility Is All

By Kelly Strand Anderson |  Dec 22, 2000

On the Web, credibility is especially important because many people still find that purchasing online requires a leap of faith. The quality of your produc...  Read more

Community or Ghost Town?

By Heather Duggan |  Apr 25, 2000

We've all seen them - empty message boards, ancient posts, unanswered questions - the vast desert of unused discussion spaces. If the Internet is the new ...  Read more

Community or Ghost Town?

By Heather Duggan |  Apr 1, 2000

We've all seen them - empty message boards, ancient posts, unanswered questions - the vast desert of unused discussion spaces. If the Internet is the new ...  Read more

Credibility Is All

By Kelly Strand-Anderson |  Dec 1, 2000

On the Web, credibility is especially important because many people still find that purchasing online requires a leap of faith. The quality of your produc...  Read more

You Lose Business When You Miss Manners

By Grant Crowell |  Sep 10, 2001

Network etiquette is understood to be one basic rule: show consideration for the other party online. Until now, the edict has been written mostly f...  Read more

You Lose Business When You Miss Manners

By Grant Crowell |  Sep 1, 2001

Network etiquette is understood to be one basic rule: show consideration for the other party online. Until now, the edict has been written mostly f...  Read more

Following Up on News Releases: When and How

By Jeffery Orenstein |  Jul 18, 2001

Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to incr...  Read more

Online Advertising Pricing Models

Jan 21, 2000

There are three main ways of pricing online advertising: Impressions Read more

Online Advertising Pricing Models

By Russell Shaw |  Jan 1, 2000

There are three main ways of pricing online advertising: Impressions Read more

Differentiation Sells Technology Products

By Joe LaPla |  Jun 16, 2000

There are two types of marketing differentiation strategies for positioning your new product: differentiation by creating a new category and product diffe...  Read more

How to Keep Content Current

By Mary Ann Chapman |  Dec 22, 2000

Keeping a site accurate, literate, and credible is the first priority of Web site maintenance. Correct, without delay, any error found in-house or ...  Read more

Avoid Hiring Mistakes

By Stan Soper |  Jun 22, 2001

At some point in the life of your business, you'll probably need to hire someone to help out. But hiring employees brings added risk to your busine...  Read more

Take the E-Mail Quiz

By Jennifer LeClaire |  Nov 1, 2000

E-mail communication is the lifeblood of customer relations. But if you aren't careful, you can end up spending too much money operating it with little to...  Read more

Develop Internal Guidelines and Manuals for Customer Service Training

By Jennifer LeClaire |  Apr 3, 2000

Internal customer service guidelines and manuals are essential to the success of your training program and your customer service staff. These resources ca...  Read more

Track Returns by Product Line to Determine Problem Areas

By Jennifer LeClaire |  Apr 20, 2000

You will get returns. Welcome them. They provide an opportunity to fine-tune your sales and delivery machine, making a one-time customer into a loyal, rep...  Read more

Prevent Malicious Attacks on Your Business Data

By Bill Varcoe |  Apr 28, 2000

Viruses are pieces of foreign code (programs) introduced into your system to perform unauthorized acts against your internal network. Some of the viruses ...  Read more

Track Returns by Product Line to Determine Problem Areas

By Jennifer LeClaire |  Apr 1, 2000

You will get returns. Welcome them. They provide an opportunity to fine-tune your sales and delivery machine, making a one-time customer into a loyal, rep...  Read more

Take the E-Mail Quiz

By Jennifer LeClaire |  Nov 1, 2000

E-mail communication is the lifeblood of customer relations. But if you aren't careful, you can end up spending too much money operating it with little to...  Read more

Develop Internal Guidelines and Manuals for Customer Service Training

By Jennifer LeClaire |  Apr 1, 2000

Internal customer service guidelines and manuals are essential to the success of your training program and your customer service staff. These resources ca...  Read more

Prevent Malicious Attacks on Your Business Data

By Bill Varcoe |  Apr 1, 2000

Viruses are pieces of foreign code (programs) introduced into your system to perform unauthorized acts against your internal network. Some of the viruses ...  Read more

Can Spam Be Canned?

By Mike Banks Valentine |  Jul 1, 2001

InternetWeek recently ran a survey asking if companies ever use unsolicited commercial e-mail to market their bu...  Read more

PR Homework: Study Mailing Lists

By Mitchell Friedman |  Oct 10, 2001

Consider for a moment e-mail newsletters created by other small-business owners to promote their businesses. Lists covering almost every conceivabl...  Read more

The Tested Eight-Step Banner Ad Campaign

By Shari Thurow |  Jul 7, 2000

Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read more

The Five Secrets to Electrifying Opt-In E-Mail

By Heather Martin |  Apr 18, 2000

Do you scan e-mail subject lines with your finger twitching over the "Delete" button? Sure you do. We all do. Unless the offer, well, speaks to us ...  Read more