Pinnacle WebWorkz Inc.


Evaluate Appropriate Real-Time Customer Service Tools

By Jennifer LeClaire |  Dec 15, 1999

An ever-growing number of communication tools on the market today are designed to enhance communication between Web merchants and their online shoppers. E...  Read story

Decide Whether to Outsource Management of a Real-Time Communication Tool

By Jennifer LeClaire |  Dec 15, 1999

Before implementing any new communication tool, compare the development, training, and staffing costs against the costs of outsourcing. Don't forget to in...  Read story

Create Your Own Value-Added Services

By Jennifer LeClaire |  Dec 15, 1999

You can offer your customers a wide variety of value-added services to improve their shopping experience. You will want to evaluate each potential value-a...  Read story

Australian Consumer Rights and Protections

By Lise Pettigrew |  Dec 17, 1999

Australian consumer groups claim these rights: 12 Principles of E-Commerce Consumers using e-commerce are enti...  Read story

Win Over Your Audience

By John LePla |  May 31, 2000

Mind share. It's important. Your company and/or products need to capture and own the hearts and minds of customers, prospects, the media, venture capitali...  Read story

14 Common-Sense E-Mail Marketing Rules

By David Townsend |  Jun 9, 2000

Fight the good fight against spam, and stay on the right side of the law.  Read story

Use Online Surveys to Engage Your Customers

By John Towler |  Jul 7, 2000

People enjoy taking surveys when they feel that their opinions are valued, and they like finding out what others are saying about an issue. Surveys are an...  Read story

Evaluate Your Business's Creditworthiness

By Delilah Obie |  Jul 24, 2000

Merchant account providers, like most banks, pay close attention to the companies with which they do business. Such factors as your company's length of ti...  Read story

Get in Gear Without the Latest Tools

By Michael Katz |  Jun 29, 2001

I have a bias towards solutions that are homemade but functional, bothoff-line and online. When I was a kid, I had my bedroom rigged up so that I c...  Read story

How Secure Is Your Domain Name?

By Lee Hodgson |  Jun 29, 2001

Fancy playing Russian roulette with your online business? Of course not, but if you knew how insecure your domain name might be, you'd realize what...  Read story

Don't Stop the Presses, Part 1

By David Townsend |  Sep 7, 2001

OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th...  Read story

Back Up Data

By Michelle Radeke |  Apr 24, 2000

Before you choose a backup solution, you need to examine your needs. First, you'll need to determine how much data you have to back up and how frequently ...  Read story

Credibility Is All

By Kelly Strand-Anderson |  Dec 22, 2000

On the Web, credibility is especially important because many people still find that purchasing online requires a leap of faith. The quality of your produc...  Read story

Community or Ghost Town?

By Heather Duggan |  Apr 25, 2000

We've all seen them - empty message boards, ancient posts, unanswered questions - the vast desert of unused discussion spaces. If the Internet is the new ...  Read story

You Lose Business When You Miss Manners

By Grant Crowell |  Sep 10, 2001

Network etiquette is understood to be one basic rule: show consideration for the other party online. Until now, the edict has been written mostly f...  Read story

Following Up on News Releases: When and How

By Jeffery Orenstein |  Jul 18, 2001

Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to incr...  Read story

Online Advertising Pricing Models

Jan 21, 2000

There are three main ways of pricing online advertising: Impressions Read story

Differentiation Sells Technology Products

By Joe LaPla |  Jun 16, 2000

There are two types of marketing differentiation strategies for positioning your new product: differentiation by creating a new category and product diffe...  Read story

How to Keep Content Current

By Mary Ann Chapman |  Dec 22, 2000

Keeping a site accurate, literate, and credible is the first priority of Web site maintenance. Correct, without delay, any error found in-house or ...  Read story

Take the E-Mail Quiz

By Jennifer LeClaire |  Nov 1, 2000

E-mail communication is the lifeblood of customer relations. But if you aren't careful, you can end up spending too much money operating it with little to...  Read story

Avoid Hiring Mistakes

By Stan Soper |  Jun 22, 2001

At some point in the life of your business, you'll probably need to hire someone to help out. But hiring employees brings added risk to your busine...  Read story

Develop Internal Guidelines and Manuals for Customer Service Training

By Jennifer LeClaire |  Apr 3, 2000

Internal customer service guidelines and manuals are essential to the success of your training program and your customer service staff. These resources ca...  Read story

Track Returns by Product Line to Determine Problem Areas

By Jennifer LeClaire |  Apr 20, 2000

You will get returns. Welcome them. They provide an opportunity to fine-tune your sales and delivery machine, making a one-time customer into a loyal, rep...  Read story

Prevent Malicious Attacks on Your Business Data

By Bill Varcoe |  Apr 28, 2000

Viruses are pieces of foreign code (programs) introduced into your system to perform unauthorized acts against your internal network. Some of the viruses ...  Read story

Can Spam Be Canned?

By Mike Banks Valentine |  Jul 20, 2001

InternetWeek recently ran a survey asking if companies ever use unsolicited commercial e-mail to market their bu...  Read story

PR Homework: Study Mailing Lists

By Mitchell Friedman |  Oct 10, 2001

Consider for a moment e-mail newsletters created by other small-business owners to promote their businesses. Lists covering almost every conceivabl...  Read story

The Tested Eight-Step Banner Ad Campaign

By Shari Thurow |  Jul 7, 2000

Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read story

The Five Secrets to Electrifying Opt-In E-Mail

By Heather Martin |  Apr 18, 2000

Do you scan e-mail subject lines with your finger twitching over the "Delete" button? Sure you do. We all do. Unless the offer, well, speaks to us ...  Read story

Use an Affiliate Program to Snag New Customers

By Ola Edvardsson |  Dec 22, 2000

As a small-business owner, you probably know the value of referred customers -- ones to whom friends have recommended your site. They come to you with a p...  Read story

The E-Mail that Mooed -- Making Your Content Work

By David Townsend |  May 12, 2000

I know that you're wondering about the title of this article. Stick with me, we'll get to that soon. But first let's establish some guidelines to help you...  Read story

The Two Community Hosting Tools You Need

By Sue Boettcher |  May 19, 2000

Hosts need software tools to help them do their jobs. Host tools are special features that regular users don't have. Trying to host a community without ho...  Read story

Make Sure that Banner Ad Style Meshes with Audience Sensibilities

By Lane McCulloch |  Apr 28, 2000

So you've researched your target audience's technical sophistication, and you've decided which technology you can safely and effectively use in your banne...  Read story

Weed Out Your Weak Links

Dec 14, 1999

Adding or editing content on your web site often involves reworking your links - adding new links so visitors can find new content and editing current lin...  Read story

Internationalize So You Can Localize Successfully

By John Mulligan |  May 19, 2000

We all know that Europe and Asia are on the road to catching up with the United States in e-commerce. Estimates vary slightly, but they all indicat...  Read story

How Navigable Is Your Site?

Dec 14, 1999

Frustration does not sell your product. If visitors to your site cannot easily reach what they're looking for, they'll shop elsewhere. Yet a great many e-...  Read story

Joining Affiliate Programs

By Jennifer LeClaire |  Dec 16, 1999

Joining an affiliate program is usually a fairly easy process that can be conductedentirely online. The instructions for joining a program should be outli...  Read story

Deliver the Goods or Say Good-Bye

By Christi Frum |  Sep 6, 2000

The days of reckless ad spending and haphazard investment are soon to be over as e-commerce pioneers such as CDNow struggle to stay alive and flashy plays...  Read story

Free Hosts: What's the Catch?

By Tommy Lai |  Jun 14, 2001

Here are four major drawbacks of using a free host to serve your online business. Limited support. Your free host's primary source...  Read story

10 Ways to Lose Web Site Visitors

By Christine James |  Jun 22, 2001

Put yourself in your visitors' shoes. Are the features of your Web site aimed at customer usability, or did you or your designer sneak in a few ego...  Read story

Measure Your E-Mail Marketing Results

By David Townsend |  Jul 10, 2001

Learn how to measure response rates to e-mail marketing.  Read story