Professional Golfers' Association


A Swing and a Miss

Golf isn't always a winning group activity. Croquet, anyone?  Read story

Play-by-Play

SportsBand Network transmits its own radio show for attendees at PGA golf events.  Read story

Summer Blues? Not Necessarily

Networking never takes a holiday. You can build relationships with powerful people even when they're out of the office on vacation.  Read story

Five Ideas to Watch

A pick-me-up patch, haggling made more marvelous, and more.  Read story

The Other Bentley

Bentley Kinetics (no relation to the car company) uses technology to give you a better golf swing.  Read story

"I need to be able to go anywhere and do anything."

Around the world in 365 days.  Read story

The Gift That Keeps Giving

Gift cards were last season's retail hit. Now, smart marketers are mining them for precious customer data.  Read story

Jackpot!

Before Steve Lipscomb launched the World Poker Tour, poker had a vaguely seedy rep. Now it's a national obsession, and the WPT is a public company with a mar...  Read story

Blessed Events

How to make a sponsorship pay off.  Read story

Going for the Green

A close-up look at a museum-like golf shop that is sure to spark interest, but will it sell golf equipment?  Read story

Fore Play

The Senior PGA tour. If you're a golf buff, you've probably toyed with the idea. We found one chief executive who actually did it. And guess what? Surviving ...  Read story

Smells Like Team Spirit

From cook-offs to float-building, team building gets creative.  Read story

Stretching the Trade-Show Budget

Stretching marketing dollars by targeting efforts before trade-shows.  Read story

Will They Bite?

The Reverse Pivot is not your typical golf shoe. For starters, its clunky, three-toned saddle-oxford body strays from the traditional single-colored, poin...  Read story

Do-It-Yourself Insurance

There is a competitive market for individual insurance policies. But you may want to think twice before sending your employees off on their own.  Read story

60-Second Business Plan: Bye-Bye, Bogey

Geared toward those new to the fairways, here's a national franchise of golf training centers.  Read story

Bulletin Board

A collection of short articles about technology. Topics include Web-based focus groups; computer-service cards, anti -wired marketing; recruiting che...  Read story

Play by Play

Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts.  Read story

Root, Root, Root for Your Own Team

There are good reasons for investing in sports, but making money isn't one of them.  Read story

Start-Up Adventures, Part 1: The MouseDriver Insider Collection

"We have no income and no venture capital funding. Our inventory is being financed by companies with names like Chase, Citibank, First USA and Capital...  Read story

A Perfect Pass

The IRS says you can't sell out to your children and stay involved in the company. The founders of Color Art discovered a way to do both.  Read story

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