Public Relations Society of America


Getting Press

By Susan Greco |  Apr 1, 1992

Resource that gives advice on how to maximize press coverage.  Read story

United We Stand

By Susan Greco |  Jul 22, 2002

A checklist of effective collaboration criteria for solo practitioners.  Read story

Deskside Story

By Nitasha Tiku |  Dec 1, 2007

As the latest buzzword suggests, PR firms are happy to drop by.  Read story

Selling The Brooklyn Bridge

By Curtis Hartman |  Nov 1, 1983

As it turns out, it is a lot like selling bananas, or pain relievers, or floppy disks.  Read story

Playing for Keeps

By Leslie Brokaw |  May 1, 1992

Public relations firm reorganizes employee structures responsibilities to continue growing successfully.  Read story

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