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RJR Nabisco Inc.


Recent Articles about RJR Nabisco Inc.

Leveraged Buyouts

Related Terms: Mergers and Acquisitions...  Read more

The Smart CEO's Reading List

By Leslie Brokaw |  Jul 1, 1991

Short reviews of business books recommended for the CEO.  Read more

The Joy of Debt

By Ellyn E. Spragins |  Jul 1, 1989

Everyone knows that at least some debt is desirable, but how much is too much?  Read more

Futurist Laurel Cutler

Nov 1, 1987

A decade ago she warned her clients of consumers who would shop K mart in the morning, Saks in the afternoon, and define their very being by their choice of ...  Read more

Play by Play

By Leslie Brokaw |  Sep 1, 1989

Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts.  Read more

Buy Now -- Avoid the Rush

By John Case |  Feb 1, 1991

The proliferation of entrepreneurs buying and growing businesses instead of starting them.  Read more

Sales Promotion

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used t...  Read more

Cookie Monsters

By Paul B. Brown |  Feb 1, 1989

All-natural cookie manufacturer successfully competes with the cookie classics.  Read more

In Memoriam: Entrepreneurs Who Died in 2009

By Meredith Maines and Josh Spiro |  Dec 16, 2009

Remembering the great entrepreneurs who died in 2009, including the founder of The Gap, the inventor of the Taser, and the guy who brought us the Weather Cha...  View slideshow