How I Did It: Mike Walrath, Founder, Right Media
Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which Walrath founded in New York City in 2003, hosts an exchange on which online advertisers and publishers buy and sell ads via live auction. Four years and four billion ad impressions per day later, Walrath sold 80 percent of the business to Yahoo.
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