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How to Take Advantage of Online Review and Answer Sites
A look at using customer forums and review sites such as Yelp to generate sales, tips on responding to negative feedback, plus how and why to make it simple ... Read more
Rob Frankel
Recent Articles about Rob Frankel
Update: Firing Up Sales
When we wrote about Zippo Manufacturing in September 2004, the Bradford, Pennsylvania, ligh... Read more
Case Study
Stung by slow sales, Zippo turns to brand extensions. Read more
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