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Robyn Sachs


Recent Articles about Robyn Sachs

Tax Consequences of Taking Equity

If you're thinking about taking equity instead of cash as payment for services, consider this. Robyn Sachs's $28 million advertising and public rel...  Read more

Taking Equity: How Much? How Often?

In her first stock-for-services deal, Sandra Gassman, CEO of MarketingFuel Inc., in New York City, took only 25% of MarketFuel's fee in cash, 75% in equit...  Read more

How to Take Stock

If you're thinking about taking equity instead of cash as payment for services, here's a checklist of things to consider.  Read more

Equity as Compensation

Think of equity as a new American currency. Employees today frequently expect stock options as part of their compensation mix, and serv...  Read more

Equity as Compensation

Think of equity as a new American currency. Employees today frequently expect stock options as part of their compensation mix, and ser...  Read more

How to Plan a Product-Launch Event

Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway.  Read more