Roger Blackwell


Brand This Way

What Aerosmith, Kiss, and Elton John can tell you about branding.  Read story

The New Market Research

Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what cust...  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the January issue.  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the July 1998 issue.  Read story

Upstarts: New-Biz Watch

A look at Mark Begelman's MARS, a music and recording superstore that encourages customers to touch the merchandise, plus four shorter articles about the ret...  Read story

Grandma Got Run Over by Bad Research

Although market research suggested ample customers, Irene Viento's upscale children's clothing store, GrandKids Ltd., closed after three years of soft sales.  Read story

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