Roger Blackwell


Brand This Way

By Nicole Gull |  Nov 1, 2003

What Aerosmith, Kiss, and Elton John can tell you about branding.  Read story

The New Market Research

By Joshua D. Macht |  Jul 1, 1998

Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what cust...  Read story

Index

By Inc Staff |  Jan 1, 1998

A comprehensive guide to companies, organizations, and individuals featured in the January issue.  Read story

Index

By Inc Staff |  Jul 1, 1998

A comprehensive guide to companies, organizations, and individuals featured in the July 1998 issue.  Read story

Upstarts: New-Biz Watch

By Marc Ballon |  Aug 1, 1998

A look at Mark Begelman's MARS, a music and recording superstore that encourages customers to touch the merchandise, plus four shorter articles about the ret...  Read story

Grandma Got Run Over by Bad Research

By Phaedra Hise |  Jan 1, 1998

Although market research suggested ample customers, Irene Viento's upscale children's clothing store, GrandKids Ltd., closed after three years of soft sales.  Read story

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