Ruth Owades


28 Steps to a Strategic Alliance

By Leslie Brokaw |  Apr 1, 1993

How Calyx Corolla, a mail-order flower seller, developed strategic alliances before the company was off the ground.  Read story

Risk Factors

By Martha E. Mangelsdorf |  Dec 1, 2001

A checklist of potential trouble spots that seasoned CEOs are watching as they head into the new year.  Read story

Sampling with a Twist

By Susan Greco |  Aug 1, 1992

Affordable in-store demonstration strategies.  Read story

The Evolution of the Professional Entrepreneur

By Inc Staff |  May 15, 1997

Characteristics of some company builders from days past and how they differ from those building businesses today.  Read story

Fighting the War on Postage

By Susan Greco |  Mar 1, 1992

Catalog houses suggest alternative marketing tactics to offset the high cost of mailing.  Read story

What They Do (and Don't) Teach You in Business School

By Hal Plotkin |  Dec 1, 1997

An M.B.A. will help you run an established business, but it can't provide the real-world experience needed to run a start-up. A look at when an M.B.A. comes ...  Read story

Network: November 1992

By Michael P. Cronin |  Nov 1, 1992

Network questions and answers.  Read story

FYI: Dr. Wall Street

By George Gendron |  Jun 1, 2002

Not in recent memory has it been so difficult to gauge the prospects for going public, but a veteran entrepreneur helps clear things up.  Read story

What Business Would You Start?

By Joshua Hyatt |  Nov 1, 1994

Nearly 50 business luminaries, ranging from H. Ross Perot to Ed McMahon, are asked what businesses to start.  Read story

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