Sam Poole

Looking for Mr. Right

By Susan Greco | May 1, 1994

After realizing he couldn't--and shouldn't--run company on his own, CEO found and wooed a seasoned big-league player. Read story

The Secrets of Cross-Promotion

By Stephanie L Gruner | Jun 1, 1997

Different entrepreneurs tell how they have found marketing partnerships to be an effective way to stretch a budget. Read story

Virtual Selling

By R. Scheier | Jun 15, 1994

Several different companies are examined to see how they acquired sales automation technology and informatiion. Read story