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Santa Cruz


Recent Articles about Santa Cruz

The Do Over

Randall Grahm produced good wines and great, funny marketing campaigns. But along the way to success, he realized someone wasn't taking him seriously. That w...  Read more

You Have Some Choices

A brief look at why two growing companies decided to offer 401(k)s and how they balanced cost and service.  Read more

Private Lives;

This is one company that puts all its faith in growth.  Read more

Al Shugart: My Biggest Mistake

Founder and chairman of Al Shugart International, a venture-capital firm based in Santa Cruz, Calif.; and founder and former chairman of Seagate Techn...  Read more

The Change Masters

Profile of how Granite Rock Company stays ahead of the competition.  Read more

SBA Awards Grants to Economic ‘Clusters’

Agency is seeking to encourage collaboration between small businesses, the public sector, developers, and institutions to advance local industries.  Read more

Index

A comprehensive guide to companies, organizations, and individuals featured in the July 1999 issue.  Read more

Uncommon Carriers

Lockheed Missiles and Space Co., long a pioneer in space travel and modern computer communications, has come up with a new communications system that's ol...  Read more

Where the Growth Is

The best cities for growing a business and how to follow the signs to thriving markets.  Read more

Taking Copycats to Task

How two companies deal with knockoffs and imitators.  Read more

In A Former Life: S. Kenneth Kannappan

CEO S. Kenneth Kannappan discusses how he discovered the key to motivating employees while working at his first job.  Read more

Feel the Failure

"I have not failed," Thomas Edison declared during his search for a workable filament for the electric lightbulb. "I have successfully discovered 1,200 ma...  Read more

Passing on Your Digital Data

Services like Legacy Locker help entrepreneurs with digital estate planning and password management.  Read more

Fish 'n' Chips

What investor of sound mind would even harbor a thought of buying into a venture that was capital intensive, fraught with risk hadn't charted a business p...  Read more

Three Days in Cyberspace

An Inc. writer tries to live three days in cyberspace, with only his computer to connect with the world.  Read more

When It Positively Has To Save You Money

Let Federal Express flood the airwaves with fast-talking executives. Let Purolater Courier, Emery Air Freight, and their ilk compete for the overnight-del...  Read more

Small Kombucha Brewers Find Themselves in Hot Water

Dozens of small brewers suddenly in dire straits as the government weighs whether the popular bottled tea should be regulated as an alcoholic beverage.  Read more

The Inc. 500

Note: This table may be divided, and additional information on a particular entry may appear on more than one screen. Sales Growth 197781 Perc...  Read more

The Seller

The story of how and why a publisher sold his magazine company successfully and who bought it.  Read more

CEO's Notebook

CEOs discuss lowering insurance costs; using employee committees to review potential clients; getting capital from clients; and mastering your supply chain. ...  Read more

Your Message Here

Placing banner ads on Web sites used to be for big businesses with huge advertising budgets. Now that companies like SmartAge promote free banner exchanges, ...  Read more

Four Ways To Fight The Giants

1. Don't Play By Big-League Rules. It was High Noon for Dick Farman when Vlasic Foods Inc. rode into town. A market leader long before its acquisi...  Read more

How to Find a Bay Area Start-up Location

Do you want to play with the big guns on the peninsula, go with the flow in SoMa, or carve out a different niche in the East Bay?  Read more

No False Moves

Small companies waste untold dollars on technology that doesn't begin to solve their problems. Here's how to analyze your business and develop a focused tech...  Read more

Fathers and Sons

Personal accounts from fathers and their sons on what it's like to run a family business together.  Read more

Feet Don't Fail Me Now

Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising.  Read more

Analyze This, Says Google

Overnight, the search giant rewrites the rules of Web analytics.  Read more

How To Hire A Cfo

Sooner or later every company needs one. Then it needs a replacement.  Read more

Almanac

A statistical guide to the metro areas and states that are home to the most start-ups per capita, the top 20 types of new ventures, and the most popular home...  Read more

Special Effects

In a marketing battle with giant competitors, Hudepohl Brewing Co. has found that special events can give it an edge.  Read more

Bill Zanker Never Wants to Come Down

He's got Tony Robbins! He's got Donald Trump! And, man, has he got a positive outlook! Meet the founder of the Learning Annex, who might be having more fun t...  Read more

Management By Necessity

Interview with one CEO and the steps behind his $80 million, no venture capital, computer software company.  Read more

#8 TEMPS & CO. WASHINGTON, D.C. Many INC. 500 companies are wife-and-husband teams, but so far as we can tell, this is the only sister-brother c...  Read more

Pressure-point Marketing

What do you do when your potential customers are small companies spread out all over the country? Skyway Freight's strategy: One sale closes a thousand deals.  Read more

The 500

#13 APPLIED SYSTEMS INC. UNIVERSITY PARK, ILL. You saw it in the stock market. You've seen it in the merger-and-acquisition activity. ...  Read more

Garbage In, Garbage Out

Bankers and entrepreneurs explain why business-plan software can never deliver what it promises.  Read more

Hot Spots

INC.'s annual ranking of America's cities  Read more

Group Think

A look at how groupware allows small-company employees to work simultaneously, saving both time and money.  Read more

Storm Clouds Over Silicon Valley

As blind faith in the infallibility of high-tech companies falters, the era of unrestrained growth in the Valley may be over.  Read more

The Inc. 500

Note: This table may be divided, and additional information on a particular entry may appear on more than one screen. Sales growth 1980-84 ...  Read more