Scott Davis (Executive)


Recent Articles about Scott Davis (Executive)

You get what you pay for

Employer puts his employees on salary with a bonus to eliminate the incentive to work overtime.  Read more

Exploring the Territory Known as No Brand's Land

According to a recent Booz Allen Hamilton study, 85% of brand loyalty is created at the point of sales contact and after; only 15% is generated by up-fron...  Read more

Is the Atkins Brand Toast?

Why the Atkins diet is getting plumped up with product.  Read more

Putting Stock in Dr. Spock

Douglas Lee is putting stock in Dr. Spock and hopes the rights to the late doctor's work will deliver major returns.  Read more