community
A Virtual World Spawns a Very Real Lawsuit
Users of virtual world Second Life are seeking very real money to compensate them for their in-game loss of property ownership. Here's how the case affects you.
Read moreSecond Life
My Second Life Life
Why are companies like Toyota and Dell and Starwood Hotels getting immersed in this pixilated fairyland? Why did IBM announce it was going to spend $10 million developing a presence in Second Life and other virtual worlds? One word: research.
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How I Did It: Philip Rosedale, CEO, Linden Lab
"Second Life was just unfundable," says the man who dreamed up this virtual world. Funny how things change when you give people the ability to fly. Now everyone, including businesses of all sizes, wants a piece.
Read moreRecent Articles about Second Life
Virtual Meeting Technology
Linden Lab, the company that is responsible for launching the virtual community, Second Life, is Read more
Are Real Profits to Be Made in Virtual Worlds?
Businesses that have bought into such cyber sensations such as Second Life get help marketing and branding products, but can money be made using virtual curr... Read more
Alcatel-Lucent Explores Wireless Possibilities on Second Life
Alcatel-Lucent (NYSE:ALU) has launched an open contest for residents of Second Life, the social networking and alternate reality game developed by L... Read more
Does Your Business Need a Second Life?
Why are companies like Toyota (NYSE:TM) and Dell (NASDAQ:DELL) and Starwood Hotels (NYSE:HOT) getting immersed in this pixilated fairyland? Why did IBM (N... Read more
Web 2.0 and Advertising
Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. Read more
How I Did It: Philip Rosedale, CEO, Linden Lab
"Second Life was just unfundable," says the man who dreamed up this virtual world. Funny how things change when you give people the ability to fly. Now every... Read more
Editor's Letter
My friend Andy launched a successful business in college, wrote a number of bestsellers in his twenties and thirties, and entered the worlds of philanthro... Read more
Following the (Virtual) Crowds
This month's cover package, " The New Basics of Marketing ," went live on Inc.com yesterday. A... Read more
Hot Technologies to Watch in 2008
The year 2007 may be remembered for Web 2.0, the rise of social networks, and YouTube. But what new technologies will impact business in 2008? We spoke with ... Read more
Kevin Rose on How to Get Web Traffic
How to grow your website . At the Future of Web Apps conference in London, Kevin Rose gave a talk on how to grow your web site's audience from one t... Read more
Killer Tech Ideas to Watch
MMORPGs, robots and location-based advertising are three emerging technologies that may change the way businesses operate. Read more
Should You Stake Your Claim in a Virtual World?
Virtual worlds are no longer seeing the explosive growth of a few years ago, shoved out of the limelight by Twitter and Facebook, but they can still be worth... Read more
More Recruiters Logging On
A survey finds employers are turning to social networking sites in the hunt for talent. Read more
A Radical Take on the Virtual Company
Second Life creator Philip Rosedale has a new company, LoveMachine, that is staffed by freelancers from around the world. Read more
8 Types of Geeks
InfoWorld has published a funny article on the di... Read more
Exhibit at a Specialized Event
Specialized trade shows allow small-business owners to promote, sell, network, and check out the competition in one location. Recent growth in the trade s... Read more
The Ticker
Entrepreneurial comings and goings, featuring Sunset Tan, Bebo, and more. Read more
Twitter Gets GM's Attention; Second Life Lives Again
GM bows to the power of Twitter. Hard to believe that the once powerful auto giant would ever listen to feedback from a bunch of microbloggers, but... Read more
Virtual Conferences: The Next Best Thing to Being There?
The virtual conference business is booming, as Internet connections get faster and real-world travel gets tougher. Here’s how to make the most of not reall... Read more
If Tech Had a BCS Playoff System
It would be... Rose Bowl: Open Source versus Windows . (Windows by 21 points in the end, coming back from losing at the half) ... Read more
Everything Will Change
Perhaps the ultimate business tool is acceptance. Everything Will Change. Many of the changes will surprise you. If that sounds exciting, you're ready for th... Read more
Review: The 2020 Workplace
Authors Jeanne C. Meister and Karie Willyerd describe ways companies can attract and retain innovative thinkers. Read more
How an Extranet Can Help Your Business
By connecting your business with customers, suppliers, or vendors, an extranet can help improve interactions without raising costs. But is it secure? Read more
Nice Meeting Your Avatar
Industry trade shows go virtual Read more
The Push to "Pull" in Online Marketing
In the Internet age, businesses no longer need to focus on "pushing" marketing information to potential customers. But they had better know how to make sure ... Read more
30 Tips for Using Social Media in Your Business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc. 's comprehen... Read more
A Nation of Bloggers, Thought-Tweets, and Finding a Bank
Don't watch the stock market. Doomsaying economist Nouriel Roubini throws a bit of cold water on recent predictions of an imminent economic recover... Read more
Business Owners Rank Internet as Most Important Marketing Tool
A majority say they plan to spend as much or more this year on online advertising and other Web tools. Read more
An Animated Salesperson
Why your website needs an avatar, an animated online character used to represent a person or brand. Read more
Revolutionary Roads: Mapping America's Innovation Capitals
30 tales of following where the spirit leads Read more
Guest Speaker: The Truth About Investment Bubbles
Yes, you can get hurt when they burst. But you can also make a bundle. Read more
The Trouble With Harry
Harry Potter has become a children's lit classic--and a huge industry. With the final book due out, how would you develop the Potter brand? Read more
The Entrepreneurial Year That Was
The subprime mortgage meltdown. Extinction-threatening climate change. Presidential debates with fields of candidates larger than your high school graduating... Read more
How to Use Game Mechanics to Reward Your Customers
Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamifica... Read more
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