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What to Do When You're Fired From the Company You Started
Jeffrey Hollender, co-founder of Seventh Generation, says he wasn’t just cut loose; he was set free.
Read moreSeventh Generation Inc.
How to Bring an Eco-friendly Product to Market
With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still help you stand out in the marketplace.
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The Romance of Good Deeds
Meg Cadoux Hirshberg explains why building a business with a strong social mission can also be great for your marriage.
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Seventh Generation's Jeffrey Hollender on How to Forecast
During difficult times, here's how to set realistic sales projections
Read moreRecent Articles about Seventh Generation Inc.
Marketing Costs: A National Brand--At What Price?
A marketing pro offers ideas, including a four-year budget, to keep costs down when taking a product nationwide. Read more
How to Build a Values-Driven Business
More start-up founders are identifying themselves as social entrepreneurs--that is, people who build organizations with an eye towards having a positive effe... Read more
It's Not Easy Being Green
Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ... Read more
Green Stuff
Mail-order company sells environmentally sound products. Read more
The Pioneers
They built these businesses back when green was just another color. Read more
A New Generation at Seventh Generation?
Jeffrey Hollender's ouster at Seventh Generation serves as a cautionary tale for today's ambitious green entrepreneurs. Read more
Inc. Ticker: Entrepreneurs in the News
The latest news on Seventh Generation, E Ink, and Grameen Bank Read more
The Social Entrepreneurship Spectrum: For-Profit With a Social Mission
For entrepreneurs seeking to make a social impact, an organization cannot be separated from its social mission. Read more
A Seat at the Transition Table
Earlier this week, I had the chance to participate in a discussion at the Obama-Biden Transition Office with other leaders of the sustainable business com... Read more
Green Marketing Heats Up
The CEO of a mail-order company gives advice on marketing 'green' products and using environmental terminology. Read more
Review: The Responsibility Revolution
In The Responsibility Revolution, Seventh Generation founder Jeffrey Hollender makes the case for sustainability. Read more
Getting Green Products on More Retail Shelves
Big retailers tend to be afraid of start-ups that make eco-friendly products.Here's a proposal on how to change that mindset. Read more
Who's the Boss?
Entrepreneurs who launch companies don't always stay in charge. Etsy founder Rob Kalin was replaced in July, and nine other examples. View slideshow
30 Entrepreneurs Who Are Saving the World
A look at 30 entrepreneurs who built successful businesses that were also driven by a social mission. Because, let's face it: There's more to life than simpl... Read more
A New Kind of Company: A "B" Corporation
B Corporations worry about stakeholders, not just shareholders. Read more
Saving Cash with Second-Time-Around Goods
A consortium encourages its members to conserve resources by using recycled materials. Read more
Why Change Comes in Many Shapes and Sizes
A few years ago, an article that mentioned Co-op America and Sam's Club and Wal-Mart in the same paragraph was usually about activists protesting the nati... Read more
10 Tips for Becoming USDA Certified as Organic
Want your natural product to bear the USDA's organic seal of approval? We've talked to the experts to get their best tips for going officially organic. Read more
14 Tales of Unexpected Success
Fourteen company builders talk about their successes, their failures, and the lessons they learned along the way. Read more
25 Ways to Jump-Start Your Business
Looking for ways to make your company more productive, make your team more creative, and make your operations more efficient? If so, then check out... Read more
Network: April 1991
Network resources. Read more
The Case for More (Not Less) Regulation
Plastics manufacturer Fred Keller has built a thriving, profitable, and highly celebrated business by embracing—rather than resisting—regulation. Read more
Did Seth Go to the Dark Side?
Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission. Read more
7 Tips for Business Forecasting
Forecasting sales and cash flow is never a simple task, and the shaky economic recovery is making the process downright perplexing. We've compiled the best t... Read more
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