Marketing Costs: A National Brand--At What Price?
A marketing pro offers ideas, including a four-year budget, to keep costs down when taking a product nationwide. Read story
Seventh Generation Inc.
It's Not Easy Being Green
Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ... Read story
Green Stuff
Mail-order company sells environmentally sound products. Read story
The Pioneers
They built these businesses back when green was just another color. Read story
Inc. Ticker: Entrepreneurs in the News
The latest news on Seventh Generation, E Ink, and Grameen Bank Read story
Green Marketing Heats Up
The CEO of a mail-order company gives advice on marketing 'green' products and using environmental terminology. Read story
The Green 50
Sustainability isn't just about venture-backed tech firms and big manufacturers. In our second annual special report on the Eco-Advantage, we look at how ... Read story
30 Entrepreneurs Who Are Saving the World
Three decades of social entrepreneurship. Because, let's face it: There's more to creating a truly successful business than simply making lots of money. Read story
Saving Cash with Second-Time-Around Goods
A consortium encourages its members to conserve resources by using recycled materials. Read story
Network: April 1991
Network resources. Read story
A New Kind of Company
B Corporations worry about stakeholders, not just shareholders. Read story
Did Seth Go to the Dark Side?
Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission. Read story
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