Nolan Bushnell is Back in the Game

Joe Toreno

Nolan Bushnell

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Actionable: A high-energy noun gone passive and flabby. Authenticity: Has become its own antonym through overuse. Best of breed: try not thinking of springer spaniels. Brain dump: Why treat creativity like construction waste? Co-operation: Business doesn't need a version of frenemy. Distermediate: has the same number of syllables as "cut out the middleman" with none of the clarity. Incentivize: First, it's not a word. Second, what's wrong with motivate? Mindshare: Our psyches are not Florida condos. Offline: Annoying in meetings ("Let's take this offline"). We're already offline! We're surrounded by human beings! Outside the box: A cliche about not thinking in cliches. Proactive: Ugly corporate-ese, but without a decent symptom. Anyone? Repurpose: You are recycling. Just say so. Solution: A shame, what has happened to this word. Synergy: This bastard child of synthesis and energy is godfather to every enigmatically named tech company. Value-add: Devalues the concept of value. Talk shouldn't be quite this cheap.