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Snickers


Recent Articles about Snickers

The Super Bowl's Real Winners

Our panel of marketing gurus highlight the best (Snickers' kissing mechanics) and worst (CareerBuilder's survivalists) of this year's Super Bowl ads.  Read more

Letter from Silicon Valley: Nothing Ventured

Just how sorry is the sorry state of fund-raising among tech companies? Our intrepid reporter went to a venture-capital mixer to find out.  Read more

Startup Lesssons and Recession Strategies

Vacant stores become ads. With bankruptcies on the rise and commercial real estate still sluggish, a handful of advertisers are turning vacant stor...  Read more

Sugar Baby

Jimmy Spradly's candy bar has already charmed the South. Can it sweet-talk its way into the national market as well?  Read more

The Best Industries for Starting a Business Right Now

Which types of services are still booming? Which products remain popular in the face of weaker consumer confidence? Here's a look at some of the fastest-grow...  View slideshow

Mel Zuckerman Canyon Ranch

for showing the way  Read more

How I Did It: Bob Williamson of Horizon Software

Once a homeless drug abuser, he's now king of the cafeteria.  Read more

The Cultural Evolution

Michael May of Empower Trainers & Consultants has developed an extraordinary corporate culture that helped put his company on the 1997 Inc 500 list.  Read more

Bulletin Board

A collection of short articles and data that covers topics such as computer-virus detection and the Internet.  Read more

Entrepreneur Aims to Make Change in Vending Machines

Overview of a company attempting to lease an affordable, turnkey service that will monitor vending machines.  Read more

Legal and Illegal Preemployment Inquiries

The chart below outlines the type of information you can ask for in applications and during job interviews as specified in federal laws. The chart may als...  Read more

Growing Your Business by Going Global

Information on international business: Hungarian market opportunities, meeting ISO 9000 standards, and packing tips.  Read more

The Education of a Big-Company Man

Jim Kilmer's years at H.J. Heinz didn't prepare him for company-building as well as he had expected.  Read more

Should You Start a Business?

Entrepreneurs discuss making the decision to start a business.  Read more