Society of American Florists


Real Men Get Flowers, Too

Flowers have traditionally been regarded as something sent along with a social note or a condolence card but those days are apparently over. "It too...  Read story

For Specialty Retailers, Love Is in the Air

Americans now spend more than $13 billion on Valentine's Day. That's good news for companies that make teddy bears, chocolates, and other romantic gifts.  Read story

800 356-9377

It looks like an ordinary toll-free telephone number, but for florist Al Felly it spells 800 FLOWERS -- and trouble in the form of a legal and marketing war ...  Read story

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