Software Publishing Corp.


Boosting Software Sales

By Sara Delano |  Oct 1, 1983

Software publishers learn more about retail customers through grass-roots market research and dealer councils.  Read story

The Secrets Of Guerrilla Management

By FRED M. GIBBONS |  Feb 1, 1987

There was a time when keeping a company alive through its start-up phase required one sort of managerial attitude, and running a going concern required an...  Read story

Pick the Target Audience, Then Tailor Your Plan

By David E. Gumpert |  Feb 25, 2000

One of the key steps in preparing your business plan is targeting it to the right audience. If you're seeking out financing, for example, will your pl...  Read story

The Birth Of An Industry

By Steve Ditlea |  Jan 1, 1982

Working in their attics, basements, and garages, seven entrepreneurs tacked together a totally new industry.  Read story

The Best-Laid Plans

By Paul A. Strassmann |  Oct 1, 1988

How project-management software can provide effective management technique.  Read story

Climbing To The Top Of The Charts

By Abby Solomon |  Sep 1, 1983

Microcomputer software sales are heading for the stratosphere. But the most popular programs aren't necessarily the best.  Read story

The Basics of Business Plans: Sell, Sell, Sell

By David E. Gumpert |  Oct 24, 2000

You've probably heard all the academic and formal definitions of a business plan--something to the effect that it's a document describing your company's g...  Read story

Fiscal Therapy

By Emily Barker |  Jul 1, 1999

At a two-day "boot camp" for high-tech start-ups, CEOs thought they'd be learning how to attract Silicon Valley investors. What they got was even more import...  Read story

Have It Your Way

By Abby Solomon |  Apr 1, 1984

Program generators can allow you to be your own best source for software.  Read story

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