The Business Owner's Bookshelf
30 books you should read and put to use Read more
Southwest Airlines Inc.
Why It's Trending: The airline has just bought AirTran in a $1.4 billion deal that increases Southwest's presence in New York and Boston.
Recent Articles about Southwest Airlines Inc.
Soutwest Airlines
Southwest Airlines
Have Fun, Make Money
An interview with Herb Kelleher, cofounder of Southwest Airlines. Kelleher explains how company parties help produce better customer service and happier empl... Read more
Travel: Easy Come, Easy Go
How to speed through airport security, land the best seat, and otherwise enjoy business travel. Read more
Nine Elements to Help You Sustain Success
Discovering the Soul of Service by Leonard L. Berry The Free Press, 288 pages, $26 ValuJet made more money in its f... Read more
Real Men Don't Litigate
Colorful correspondence between Southwest Airlines chairman Herbert Kelleher and Stevens Aviation VP Stephen D. Townes. Read more
How I Did It: Matt Rutledge, Woot
How Matt Rutledge came up with the website, Woot, which sells products in small bursts and prides itself on being absolutely, painfully honest with its custo... Read more
In Praise of Selflessness
Why the best leaders are servants. Read more
What Does Your Company Mean?
Robert Bradford, CEO of the Center for Simplified Strategic Planning, explains that what a company thinks its product line means to its customers and what cu... Read more
The Strategy of Succession Planning
When Business Week magazine features an article questioning why Herb Kelleher, CEO of the very successful Southwest Airlines, has not designated ... Read more
How to Build a Bulletproof Company Culture
Author Pat Lencioni lays out how to build a culture that will endure long after you've left your business. Read more
How to Get Employees to Care as Much as You Do
Ken Blanchard, author of The One Minute Manager , explains how Southwest Airlines sold workers on its business mission. Read more
Class Reunions
On the occasion of the fifth INC. 100, a look back at what became of the companies on the previous lists. Read more
How to Create a Great Start-Up and How to Fail like One
What's in Obama's budget... The big news: President Barack Obama unveiled his budget yesterday. It's large--134 pages, $3.6 trillion, and a $1.75 t... Read more
Deliver Value to Your Employees—Your Most Important Stakeholders
Beryl Companies CEO Paul Spiegelman explains how to get employees to show up for work with passion, productivity, and focus--and increase profits. Read more
The Bully Rulebook
How to deal with jerks. Read more
Seat of the Pants
Everyone says that before you launch a company, you've got to write a business plan. So how come so many Inc 500 CEOs skipped that sober exercise? Read more
1,001 Examples of Great Customer Service
Authors Donna Greiner and Theodore B. Kinni document and share the best practices in customer service from a wide array of businesses in their book. Read more
Welcome! No, Not You
American business moves fitfully toward website accessibility for the disabled. Read more
Executive Education: Inc. Shops the Top Marketing Programs
A list of five sales-and-marketing "executive ed" programs, with information such as tuition, length and phone numbers. Read more
The Entrepreneur of the Year
Entrepreneur of the year awards and the selection process. Read more
Chip and Dan Heath: Marketing Made Sticky
The authors of "Made to Stick" talk about how to make your messaging memorable. Read more
Picture This
At Cincinnati-based Kendle International, the company's headquarters feature a special kind of art -- photos of employees. The pictures, which were origin... Read more
A Skimmer's Guide to the Latest Business Books
The book: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose , by Roy M. Spen... Read more
Look to Low-Cost and Niche Airlines for Low Fares
One of the best ways to get the lowest fares is to know where low-cost and niche airlines fly. These carriers allow you to create your own system of airfa... Read more
Free Marketing Advice from the Pros
Start-up lessons from Google Buzz . When it was first launched, business pundits crowed about the brilliance of Google Buzz. Jason Calacanis Read more
A Just Cause: Creating Emotional Connections With Customers
What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on cust... Read more
Corporate Culture
Here's why both your customers and employees will remain loyal if your company's culture is right. Read more
The 1995 Inc. 500 Almanac
A comprehensive selection of facts and figures concerning Inc. 500 compaines and entrepreneurs. Read more
Nickel and Dime: Pennies From Heaven
Reining in the high cost of business travel. Read more
Motivating Employees
When you think about it, the success of any facet of your business can almost always be traced back to motivated employees. From produc... Read more
Employees as Owners
Human Capital by Thomas O. Davenport Jossey-Bass, 251 pages, $32.95 Only a few years ago, too many companies br... Read more
The Fun Factor
What's really driving the new economy -- and confounding the grand pooh-bahs of the old one -- is that individuals are having a huge impact. And an awful lot... Read more
How to Start an Airline of Your Own
In an industry in which 117 airlines have filed bankruptcy since 1979, Joseph Lorenzo thinks he can make Reno Air work. Read more
The Mercenary vs. Missionary Entrepreneur
Randy Komisar, author of The Monk and the Riddle , talks about why it's important to have a business mission beyond just making money. Read more
How to Survive Office Romance
One out of three people admits to dating a co-worker. That has some bosses worried that too much work time is being wasted wooing at the water cooler. Read more
Why the Wrong Entrepreneurs Take Big Risks
A study finds that companies best positioned to benefit from ambitious goals rarely pursue them. Read more
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