Southwest Airlines Inc.


Soutwest Airlines

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Have Fun, Make Money

An interview with Herb Kelleher, cofounder of Southwest Airlines. Kelleher explains how company parties help produce better customer service and happier empl...  Read story

Travel: Easy Come, Easy Go

How to speed through airport security, land the best seat, and otherwise enjoy business travel.  Read story

Internships

Why Intern...  Read story

Nine Elements to Help You Sustain Success

Discovering the Soul of Service by Leonard L. Berry The Free Press, 288 pages, $26 ValuJet made more money in its f...  Read story

The Business Owner's Bookshelf

30 books you should read and put to use  Read story

Real Men Don't Litigate

Colorful correspondence between Southwest Airlines chairman Herbert Kelleher and Stevens Aviation VP Stephen D. Townes.  Read story

How I Did It: Matt Rutledge, Woot

How Matt Rutledge came up with the website, Woot, which sells products in small bursts and prides itself on being absolutely, painfully honest with its custo...  Read story

What Does Your Company Mean?

Robert Bradford, CEO of the Center for Simplified Strategic Planning, explains that what a company thinks its product line means to its customers and what cu...  Read story

In Praise of Selflessness

Why the best leaders are servants.  Read story

The Strategy of Succession Planning

When Business Week magazine features an article questioning why Herb Kelleher, CEO of the very successful Southwest Airlines, has not designated ...  Read story

Resources

A guide to more information discussed in articles appearing in the November issue of Inc. magazine.  Read story

Class Reunions

On the occasion of the fifth INC. 100, a look back at what became of the companies on the previous lists.  Read story

The Bully Rulebook

How to deal with jerks.  Read story

1,001 Examples of Great Customer Service

Authors Donna Greiner and Theodore B. Kinni document and share the best practices in customer service from a wide array of businesses in their book.  Read story

Executive Education: Inc. Shops the Top Marketing Programs

A list of five sales-and-marketing "executive ed" programs, with information such as tuition, length and phone numbers.  Read story

Welcome! No, Not You

American business moves fitfully toward website accessibility for the disabled.  Read story

The Entrepreneur of the Year

Entrepreneur of the year awards and the selection process.  Read story

Chip and Dan Heath: Marketing Made Sticky

The authors of "Made to Stick" talk about how to make your messaging memorable.  Read story

That's Chief Entertainment Officer

Smaller companies do fun better. We got that straight from the skating matador and dozens of his CEO colleagues.  Read story

Picture This

At Cincinnati-based Kendle International, the company's headquarters feature a special kind of art -- photos of employees. The pictures, which were origin...  Read story

GuruWatch

A noted business expert offers comments on how small companies can capitalize on the changes in the marketplace.  Read story

Seat of the Pants

Everyone says that before you launch a company, you've got to write a business plan. So how come so many Inc 500 CEOs skipped that sober exercise?  Read story

Look to Low-Cost and Niche Airlines for Low Fares

One of the best ways to get the lowest fares is to know where low-cost and niche airlines fly. These carriers allow you to create your own system of airfa...  Read story

A Skimmer's Guide to the Latest Business Books

The book: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose , by Roy M. Spen...  Read story

A Just Cause: Creating Emotional Connections With Customers

What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on cust...  Read story

Corporate Culture

Here's why both your customers and employees will remain loyal if your company's culture is right.  Read story

The 1995 Inc. 500 Almanac

A comprehensive selection of facts and figures concerning Inc. 500 compaines and entrepreneurs.  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the May issue.  Read story

Employees as Owners

Human Capital by Thomas O. Davenport Jossey-Bass, 251 pages, $32.95 Only a few years ago, too many companies br...  Read story

Nickel and Dime: Pennies From Heaven

Reining in the high cost of business travel.  Read story

Motivating Employees

When you think about it, the success of any facet of your business can almost always be traced back to motivated employees. From produc...  Read story

Motivating Employees

When you think about it, the success of any facet of your business can almost always be traced back to motivated employees. From produc...  Read story

How to Start an Airline of Your Own

In an industry in which 117 airlines have filed bankruptcy since 1979, Joseph Lorenzo thinks he can make Reno Air work.  Read story

The Fun Factor

What's really driving the new economy -- and confounding the grand pooh-bahs of the old one -- is that individuals are having a huge impact. And an awful lot...  Read story

How to Survive Office Romance

One out of three people admits to dating a co-worker. That has some bosses worried that too much work time is being wasted wooing at the water cooler.  Read story

Captain Marvel

EOY master award. Profile of a profitable airline that inspires uncanny customer employee loyalty.  Read story

Bad Boys of Capitalism

The story of how a start-up is making money for itself and its clients through NASDAQ's Small-Order Execution System.  Read story

That Certain Something: Influential Entrepreneurs

We put the question to six experts: Who are the five most interesting entrepreneurs of the past 30 years?  Read story

The Little Airlines That Could

A hint -- just a hint -- of being in on the secret creeps into Dan Morton's voice. "People in the investment community have always said, 'I'd love t...  Read story

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