Spike TV

Catering to Those Who Want Their Gun TV

By Nadine Heintz | Jul 1, 2003

Perry Massie knows what real men want: guns and trucks. Read story

A Market Worth Fighting For

By Larry Olmsted | Apr 1, 2006

Gareb Shamus keeps coming up with new ways to reach big-spending, early-adopting, first-in-line 18- to 34-year-old males. His latest is a doozy. Read story