Stan Rapp


A No-nonsense Guide For The Ceo

Feb 1, 1988

In today's economy, every successful company is market driven. An overstatement? Of course. But only a slight one. Marketing, these days, is too impor...  Read story

Modern Marketing 101

By Susan Greco |  Sep 1, 1993

Two books explore current marketing themes and strategies.  Read story

Why CRM Wastes Customers' Time

By Mitch McCasland |  Mar 20, 2003

Over the past 20 years, I have been continually amazed at the lemming-like behavior of a selected segment of business professionals. We all know at least ...  Read story

  • 1