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Stan Rapp


Recent Articles about Stan Rapp

A No-nonsense Guide For The Ceo

In today's economy, every successful company is market driven. An overstatement? Of course. But only a slight one. Marketing, these days, is too impor...  Read more

Modern Marketing 101

Two books explore current marketing themes and strategies.  Read more

Why CRM Wastes Customers' Time

Over the past 20 years, I have been continually amazed at the lemming-like behavior of a selected segment of business professionals. We all know at least ...  Read more