Stephen Heiman


Recent Articles about Stephen Heiman

Where To Begin

In selling to big corporations, knowing where to make the first presentation can make all the difference  Read more

The Art Of Selling

Q: You want your salespeople to read a book that will help them improve their selling skills. What's the book? W.R. (MAX) CAREY, president and CEO,...  Read more

The Art of 'Reference Selling'

Tips on using customer references as marketing tools.  Read more

The Rating Game

How Tom Colby of Campbell Software created a sales-lead rating system for accurately predicting a prospect's viability.  Read more