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Steve Demos


Recent Articles about Steve Demos

Marketing: 1+1+1 = The New Mass Market

The container of Silk Soymilk speaks volumes to individual consumers. All 8 million of them.  Read more

Feeling Squeezed

When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s...  Read more

Why We Sold a Stake to Coke

Today, Honest Tea and Coca-Cola announced that the world's largest beverage company is buying a 40 percent stake in our much smaller enterprise. While Cok...  Read more

Did Seth Go to the Dark Side?

Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission.  Read more