Steve Goodman


Recent Articles about Steve Goodman

Secrets to Getting Good Reviews Online

By Minda Zetlin |  Dec 1, 2009

There’s a right way and a wrong way to seek positive online reviews for your business. Filing fake reviews led New York State to collect $300,000 from a pl...  Read more

Tech Talk: Network Manager Caters to Clients with CRM

By Elizabeth Wasserman |  Aug 1, 2008

A San Francisco network management firm gets more client referrals after instituting an online customer relationship management (CRM) system.  Read more

Use Wikipedia as a Marketing Tool

By Minda Zetlin |  Jan 18, 2010

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listi...  Read more

Capital Customer

By Mike Hofman |  Aug 1, 2000

Starting a company? Consider using your first customer as an ersatz incubator. That's what Scott Mitchell did to get his business, Learning Productions, i...  Read more

CEO's Notebook

By Inc. staff |  Aug 1, 2000

CEOs discuss lowering insurance costs; using employee committees to review potential clients; getting capital from clients; and mastering your supply chain. ...  Read more