Stew Leonard


Personalized Wisdom

One CEO's system for summarizing information gleaned from books on business.  Read story

When Less Is More

Retailer test-sells a smaller number of new products in order to avoid an unsalable inventory.  Read story

Roadside Research

Before opening a new store, Stew Leonard conducted a market research test along the roadside in Danbury, CT.  Read story

Over-the-Top Customer Service

Pushing the limits of customer service may not be a part of your marketing plan. It's not a tactic -- it is a philosophy, a principle, and an attitude tha...  Read story

Fame

Profiles of celebrity CEOs and the repercussions of recognition and publicity.  Read story

Lines Of Communication

An in-house TV station, the ultimate company newsletter, morning sing-alongs -- some CEOs will do just about anything to keep in touch with employees.  Read story

The Entrepreneur of the Year

Profiles of the winners of Inc.'s first national company-building achievement award. (1989)  Read story

This Is How It's Done: Smart Business Moves

30 classic examples of innovation, from the Inc. archives  Read story

Missions Impossible

Profile of three start-up companies and their experiences in marketing new products.  Read story

Second Thoughts on Growth

Analysis of a new generation of business owners, and growing a company in light of the last decade.  Read story

The Real Cost of Customer Service

Profile of an automotive services business where fanatical attention to customer service allows for huge margins.  Read story

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