Subaru Corporation


Auto Entrepreneur;

He had no product, no experience, and no money. But that didn't stop Harvey Lamm from building one of the most successful car companies in America  Read story

Cat Power

We've told you about the youth market, the senior market, and ethnic markets. But there's one market we seem to have overlooked -- felines. That didn't st...  Read story

The Ultimate Home Theater

Whether you're watching this year's Oscar noms or your favorite blow-stuff-up movie, these top-of-the-line devices will transform your living room into a mov...  Read story

Upstarts: New-Biz Watch

A look at start-up Orosi LLC, a manufacturer of helmets for white-water kayakers; advertising campaigns built around kayaking imagery; and why adventure spor...  Read story

What Companies Are Saying About Venture Capital

When I started Viking Systems last October, I took a seminar on financing high-technology companies and researched the subject of venture capital financin...  Read story

Would You Buy a Chinese Car from This Man?

Malcom Bricklin is on a quest to revolutionize the auto industry at 14,845 words per hour.  Read story

Revamp Your Annual Meeting

How to give a meeting meaning and how to choose a marketer.  Read story

The First Employee

Each year, thousands of sole proprietors double the size of their businesses by hiring their first employee. But how do you know when--and whom--to hire?  Read story

Beware The Trojan Horse

Inside those Japanese auto plants are the seeds of destruction for thousands of small U.S. companies  Read story

Street Talk

Morty Weiss was trading Polaroid and Xerox stock back in 1946. In those days, Polaroid was marketing a windshield system that cut down glare, and Xerox w...  Read story

Mr. Iacocca, Meet Mr, Honda

Chrysler's famous chairman may be the best of America's auto men, but as a manager and an industrialist, he doesn't hold a candle to Japan's most successful ...  Read story

In the Eye of the Beholder

An up-close look at the 1990s fad, 3-D images, and how one entrepreneur stumbled into it and hit pay dirt.  Read story

'goalpost' Brown's Amazing Flying Camera

In which a talented inventor perseveres against long odds and countless mishaps, first with financial disaster, and pushes himself and his troupe of dungaree...  Read story

I Lost It at the Movies

Glamour, moguldom, potential home-run returns -- is it any surprise that so many CEOs with cash want to try their hand in the film business? Or that bad thin...  Read story

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