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Susan Friedmann


8 Tricks of the Trade Show

Whether you're attending your first trade show or your 50th, these tips will help your company stand out and succeed.

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How to Narrow Your Target Market

Companies that try to be all things to all customers are sure to fail. Here's a business guide from Inc.com on how to focus on your target market.

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How to Boost Traffic at Your Trade Show Booth

Want to stand out? Plan ahead and skip the tchotchkes and gimmicks.

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Recent Articles about Susan Friedmann

How to Refine Your Business Idea

By Carolyn M. Brown |  Aug 6, 2010

Even a good business idea might not be financially workable. Here's how you can determine if your product or service is a money-making enterprise.  Read more

How to Survive a Las Vegas Trade Show

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Getting the most out of Sin City without getting a headache.  Read more

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Is your great idea really good enough? Find out before you launch a company.  Read more

How to Bring Your Concept to Market

By Carolyn M. Brown |  Aug 12, 2010

Once you know your customers intimately—who they are and what they want—you are ready to roll out your great new product or service.  Read more