A Star Wars Mailbox
The U.S. postal service isn't known for its cutting edge marketing. (And no, stamps Read more
The U.S. postal service isn't known for its cutting edge marketing. (And no, stamps Read more
Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more
The most common audio advertising medium is FM radio. Placement of an advertisement on FM radio costs about as much as an advertisement placed in a metrop... Read more
Twittering in Tehran . No one really knows what's been happening in Iran over the past few days as protests and violence flare up in the wake of a d... Read more
iPhone apps that will help you get through conference season . For the small business owner or entrepreneur, springtime often equates to conference ... Read more
Worried that employees are wasting time on the Web? Here's why you shouldn't crack down. Read more
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i... Read more
Super Bowl ads: The verdict. "Beer solves a lot of problems, women hold men back from their dream, and this year, pants are optional." That's what ... Read more
How America fell in love with green-topped rooster sauce. The New York Times looks into the origins of the now ubiquitous bottles of Huy Fong srira... Read more
Mr. Falvey's remark about Advertising Age magazine only shows that his column confuses networking, advertising, and sales promotion, not marketing. To sa... Read more
Local banks get bailout funds - and (ugh) don't lend. Many smaller banks that received bailout funds still aren't lending, according to a... Read more
Jack Ma's grand ambitions . Read more
Employment contracts replace the normal hiring arrangement between employer and employee with a legal document in which the employment relationship is spe... Read more
Here's how you can take advantage of the strength that all small businesses share--their smallness. Read more
What Ralph Nader doesn't seem to understand ("[Still] Unsafe at any Speed," Face-to-Face, December 1985) is that few people can live their lives as though... Read more
How to sharpen your sales pitch . Focus! That's the advice of Jason Cohen, who blogs at A ... Read more
Inside the meltdown. Frontline ran a compelling piece on the first few mon... Read more
Apple to unveil a new iPhone . At least, we think that's what's going to happen today, as Apple throws its annual party for software developers in S... Read more
How much does it cost to hire real life Mad Men . As much as $964 an hour, according to Advertising Age, which Read more
Advertising today is political and your best new idea may come from a small office you maintain halfway around the world. Those are two of the four lesson... Read more
Yelp conspiracy theories. Slate's Paul Smalera as... Read more
Small business revival thwarted. A year and a half after the financial crisis hit, credit is still tight for many small companies. A fron... Read more
How to communicate in a crisis in the age of social media. Read more
Battle of the web browsers After its debut in 2004, non-profit run, open-source Web browser Firefox captured almost a quarter of the market with it... Read more
A look at today's headlines from the entrepreneurial world: An Inspiration. Alison Schuback is Inc.'s Entrepreneur of the Year. ... Read more
A new report projects trends in the United States' shifting demographic landscape and explains why it's important to know your customer. Read more
(20)10 lessons in entrepreneurship . In light of the new year, tech start-up blog Read more
The author of Trust Agents and founder of New Marketing Labs talks about using the social web to build strong relationships and make your business v... Read more
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used t... Read more
Reflecting on the current business climate and an unstoppable force. Read more
for being brilliantly straightforward Read more
CEOs give advice on: advertising the way the big players do; outsourcing employee exit interviews; installing an intranet-based employee feedback system; and... Read more
It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm... Read more
How much should you pay for a premium Web site? If only there were a simple answer. Read more
How much should you pay for a premium Web site? If only there were a simple answer. Read more
Advertising CEO revolutionized the industry with fixed price offerings. Read more
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