What are the top marketing magazines and databases?
Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read story
The Ad Age Group
Sales Promotion
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is use... Read story
Advertising Media—Audio
The most common audio advertising medium is FM radio. Placement of an advertisement on FM radio costs about as much as an advertisement placed in a metrop... Read story
What's Next: Stupid Productivity Tricks
Worried that employees are wasting time on the Web? Here's why you shouldn't crack down. Read story
Think Twice About Following The Leader
Mr. Falvey's remark about Advertising Age magazine only shows that his column confuses networking, advertising, and sales promotion, not marketing. To sa... Read story
Advertising Media—Video
Related Terms: Advertising Mediaâ... Read story
Employment Contracts
Employment contracts replace the normal hiring arrangement between employer and employee with a legal document in which the employment relationship is spe... Read story
Chuck Porter, Crispin, Porter + Bogusky
for verging on reckless Read story
Focus, Focus, Focus
Here's how you can take advantage of the strength that all small businesses share--their smallness. Read story
Nader Rater
What Ralph Nader doesn't seem to understand ("[Still] Unsafe at any Speed," Face-to-Face, December 1985) is that few people can live their lives as though... Read story
Outlook 2006: Communication
Get hip to blogs. Read story
Profit Center
Related Terms: Outsourcing A profit center is a busine... Read story
In this Issue
Reflecting on the current business climate and an unstoppable force. Read story
CEO's Notebook
CEOs give advice on: advertising the way the big players do; outsourcing employee exit interviews; installing an intranet-based employee feedback system; and... Read story
Big-Bucks Ads: Advertise the Way the Big Players Do
It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm... Read story
The Price of Ignorance
How much should you pay for a premium Web site? If only there were a simple answer. Read story
How To Order Ads A La Carte
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read story
Revolution for the Hec of It
Advertising CEO revolutionized the industry with fixed price offerings. Read story
Legal Lemons, PR Lemonade
To fight a lawsuit brought by a giant rival, Tom Szaky of TerraCycle is doing what he loves--going on the offensive. Read story
Deejays' Chatter Brightens Tub Cleanser's Prospects
Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ... Read story
Inner Beauties
Here's how Children's Orchard, a franchiser of children's discount stores, uses an intranet to alert franchisees to news about new products and unite them un... Read story
Your Message Here
Placing banner ads on Web sites used to be for big businesses with huge advertising budgets. Now that companies like SmartAge promote free banner exchanges, ... Read story
The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls Read story
Search
Learning how to be your own headhunter can help your company in ways that go beyond filling a specific job. Read story
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read story
Redesigning America
On the road with the man who's helping businesses profit from our aging population, and building a company of his own in the process Read story
Mind Gains
Here's how Viant CEO Bob Gett, fueled by his desire to quit consulting, designed a work environment that nobody would want to leave. In the process, he may h... Read story
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