The Ad Age Group


Recent Articles about The Ad Age Group

A Star Wars Mailbox

The U.S. postal service isn't known for its cutting edge marketing. (And no, stamps Read more

What are the top marketing magazines and databases?

Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more

Advertising Media—Audio

The most common audio advertising medium is FM radio. Placement of an advertisement on FM radio costs about as much as an advertisement placed in a metrop...  Read more

Green Banks, YouTube’s Demise, and Top Roadside Eats

Twittering in Tehran . No one really knows what's been happening in Iran over the past few days as protests and violence flare up in the wake of a d...  Read more

A New Way to Advertise

iPhone apps that will help you get through conference season . For the small business owner or entrepreneur, springtime often equates to conference ...  Read more

What's Next: Stupid Productivity Tricks

Worried that employees are wasting time on the Web? Here's why you shouldn't crack down.  Read more

Tactics Are the New Strategy

Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i...  Read more

What to Do After Selling

Super Bowl ads: The verdict. "Beer solves a lot of problems, women hold men back from their dream, and this year, pants are optional." That's what ...  Read more

Bloggers Beware and Twitter's Revenue Model

How America fell in love with green-topped rooster sauce. The New York Times looks into the origins of the now ubiquitous bottles of Huy Fong srira...  Read more

Think Twice About Following The Leader

Mr. Falvey's remark about Advertising Age magazine only shows that his column confuses networking, advertising, and sales promotion, not marketing. To sa...  Read more

Bailout Recipients Don't Lend, Sagging SBA Loans, and Retail Woes

Local banks get bailout funds - and (ugh) don't lend. Many smaller banks that received bailout funds still aren't lending, according to a...  Read more

A Sad Day for Shopping Malls; Naked Pizza Scores Again

Jack Ma's grand ambitions . Read more

Advertising Media—Video

Related Terms: Advertising Me...  Read more

Employment Contracts

Employment contracts replace the normal hiring arrangement between employer and employee with a legal document in which the employment relationship is spe...  Read more

Focus, Focus, Focus

Here's how you can take advantage of the strength that all small businesses share--their smallness.  Read more

Nader Rater

What Ralph Nader doesn't seem to understand ("[Still] Unsafe at any Speed," Face-to-Face, December 1985) is that few people can live their lives as though...  Read more

Sales Tips for Start-Ups

How to sharpen your sales pitch . Focus! That's the advice of Jason Cohen, who blogs at A ...  Read more

Reliving the Meltdown and 25 Tips on Tax Deductions

Inside the meltdown. Frontline ran a compelling piece on the first few mon...  Read more

Will Steve Jobs Take the Stage?

Apple to unveil a new iPhone . At least, we think that's what's going to happen today, as Apple throws its annual party for software developers in S...  Read more

Hiring Your Own Don Draper; Improving Your Online Rep

How much does it cost to hire real life Mad Men . As much as $964 an hour, according to Advertising Age, which Read more

Four New Ad Rules

Advertising today is political and your best new idea may come from a small office you maintain halfway around the world. Those are two of the four lesson...  Read more

The 4 Percent That Counts; Getting VCs' Attention

Yelp conspiracy theories. Slate's Paul Smalera as...  Read more

Hunch Raises $12 Million

Small business revival thwarted. A year and a half after the financial crisis hit, credit is still tight for many small companies. A fron...  Read more

Crisis Management Tips and the Supreme Court on Patents

How to communicate in a crisis in the age of social media. Read more

Battle of the Browsers; Stick a Fork in Joost

Battle of the web browsers After its debut in 2004, non-profit run, open-source Web browser Firefox captured almost a quarter of the market with it...  Read more

Recruiting with Tacos, Cuba and McCain

A look at today's headlines from the entrepreneurial world: An Inspiration. Alison Schuback is Inc.'s Entrepreneur of the Year. ...  Read more

Why Demographics Are Crucial to Your Business

A new report projects trends in the United States' shifting demographic landscape and explains why it's important to know your customer.  Read more

Apple Tablet Rumors Heat Up

(20)10 lessons in entrepreneurship . In light of the new year, tech start-up blog Read more

Chris Brogan on Making Your Business Trustworthy

The author of Trust Agents and founder of New Marketing Labs talks about using the social web to build strong relationships and make your business v...  Read more

Sales Promotion

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used t...  Read more

Outlook 2006: Communication

Get hip to blogs.  Read more

Profit Center

Related Terms: Outsourcing A profit center is a busine...  Read more

In this Issue

Reflecting on the current business climate and an unstoppable force.  Read more

26 Most Fascinating Entrepreneurs: Chuck Porter

for being brilliantly straightforward  Read more

CEO's Notebook

CEOs give advice on: advertising the way the big players do; outsourcing employee exit interviews; installing an intranet-based employee feedback system; and...  Read more

Big-Bucks Ads: Advertise the Way the Big Players Do

It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm...  Read more

The Price of Ignorance

How much should you pay for a premium Web site? If only there were a simple answer.  Read more

The Price of Ignorance

How much should you pay for a premium Web site? If only there were a simple answer.  Read more

Revolution for the Hec of It

Advertising CEO revolutionized the industry with fixed price offerings.  Read more

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