Why The Body Shop Stopped Advertising
An anecdote about the Body Shop's first and last ad campaign. Read story
The Body Shop International plc
Business World Mourns The Body Shop's Anita Roddick
Roddick used her global chain of cosmetics stores to put social responsibility on the map. Read story
This Woman Has Changed Business Forever
The Body Shop mixes business with a devotion to social causes, inspiring both employees and customers. Read story
The Seven (Almost) Deadly Sins of High-Minded Entrepreneurs
The high price of running a socially responsible business. Read story
Nice Work, if You Can Get It
Editor praises Anita Roddick, founder of The Body Shop. Read story
What Do Anita Roddick and Madonna Have in Common?
Both Madonna and Anita Roddick, founder of The Body Shop, fail to have their videos approved for MTV. Read story
Image Trouble
Ensure that your marketing efforts reflect the character of your company, not an image you hope your market will buy. Read story
Can Business Still Save The World?
Meet the new breed of socially responsible CEOs. They share the goals of activist pioneers like Body Shop cofounder Anita Roddick and Ben Jerry's... Read story
CEO's Notebook
CEOs give advice on developing partnerships with universities, raising capital through IRAs, reducing the risk of an audit, turning leads into sales, and rec... Read story
Letter from the Editor: Growth Odyssey
How Zingerman's found a breakthrough strategy. Read story
Beating the Competition the Blue Ocean Way
Inc . Reporter Darren Dahl recently sat down with the authors of Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne, to discuss their coun... Read story
30 Great Entrepreneurs in Their Own Words
30 years of entrepreneurs speaking their minds Read story
Pick a Memorable Name for Your Business
Start by assuming you will want to market your products or services under the business name you choose. This will make your name a trademark. Assume, too,... Read story
Rebel with a Cause
How a body shop became its market leader by using radio attacks aimed at the car-insurance industry. Read story
The World According to the Inc. 500
An Inc. writer offers a quick overview of the 1995 Inc. 500 issue and reflects on what the 1995 Inc. 500 list reveals. Read story
What Comes Next?
A best-selling business author tells why products, strategy, and charismatic leadership will become things of the past. Read story
Index
A comprehensive guide to companies, organizations, and individuals featured in the April issue. Read story
For The Graduate Who Has Everything
Gift ideas for high school graduates. Read story
Making Good
Ways in which small companies are creatively leveraging their resources to attack various social problems. Read story
Regulation Time: 60 Seconds with... Gordon Roddick
Conversation with Gordon Roddick on overregulation in the U.S. compared to other countries. Read story
IncQuery: Paths to Glory
Finding key executives, using franchising to expand nationally, and getting a read on your company's market value. Read story
The Inc. 500 Index
The companies that make up 1995 Inc. 500 arranged in three by indexes -- alphabetical, regional, and by industry. Read story
In Our Time
A timeline listing some of the most significant events in business from 1979 to 1999. Read story
30 Memorable Marketing Campaigns
A look at bold and unusual marketing campaigns from Ben & Jerry's, Pizza Patron, and Virgin Read story
The Power of Brand
As the world becomes more virtual and trust becomes more tenuous, "brands are more important than they have ever been," says J'Amy Owens, president of the... Read story
When in Rome
A cosmetic retailer sells her wares at a Saudi Arabian bazaar. Read story
Davin Wedel, Global Protection
because he's a lifesaver Read story
The Best of Inc.
1. The Coolest Small Company in America Read story
In Memoriam
The notable entrepreneurs who died in 2007 helped to shape some of the major trends in business in the past 50 years, from the rise of socially responsible b... Read story
A Just Cause: Creating Emotional Connections With Customers
What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on cust... Read story
Give Them a Piece of the Action
Manoj Tripathi had a great job with a great company. He worked as chief information officer for retail giant the Body Shop and was there during its fast-g... Read story
Hire the Best
There's never been a better time to attract senior talent to your growing company. Here's how to recruit highly skilled employees as you never could before. Read story
The Inc. 500 by Industry
A ranking of the fastest-growing private companies in America arranged by industry. Read story
The Inc. 500 Index
A ranking of the fastest-growing private companies in America arranged alphabetically. Read story
The Inc. 500 by State
A ranking of the fastest-growing private companies in America arranged by state. Read story
Survey
Survey responses from Inc. 500 CEOs on a variety of small business and economic issues. Read story
75 Reasons to Be Glad You're an American Entrepreneur Right Now
Here's our tally of the diverse ways the culture, the economy, and entrepreneurship's own history are combining to make this a great time--the best time, in ... Read story
Advertising Is Dead; Long Live PR
Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you... Read story
Seven Steps to Doing Good Business
Devising a system of commerce and production in which each and every act is sustainable and restorative. Read story
The Ecology of Commerce
Essay on the responsibility of business to society and the environment. (Letters to the Editor in the July '92 issue.) Read story
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