The Clorox Company


Feeling Squeezed

When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s...  Read story

Cat Fight

The creators of Kitty Litter discovered that you don't really know your market until a company like Clorox tries to take it away.  Read story

Desperation Capitalism

What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers.  Read story

How to Clean Your Keyboard

Optimum efficiency is a must when stuck in front of your computer for hours, but time can fall through the cracks when pesky keyboard clutter gets in the way...  Read story

Bootstrap Marketing: Taking on Procter Gamble

She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time.  Read story

Letters

Readers react to articles from the August issue of Inc., including Dr. Steven Berglas's "Liar, Liar, Pants on Fire" and Edward O. Welles' "Burning Down the H...  Read story

Cut Your Health Care Costs Now

Nine ways to slash your insurance costs, from health savings accounts to getting tough with your broker to joining purchasing pools.  Read story

Deejays' Chatter Brightens Tub Cleanser's Prospects

Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ...  Read story

Starting Up in a Down Economy

Nobody loves a recession*. But many successful entrepreneurs say that, in retrospect, they were lucky to have launched their businesses in tough times.  Read story

Small Businesses Help Boost Mardi Gras

New Orleans is ringing in its signature event, thanks in part to sponsorship from local business owners.  Read story

Delivering Effective Customer Service

No matter what horrible, maddening customer-service experience I might share with you, you could no doubt match it with several of your own. Who hasn't f...  Read story

A Clear Opportunity

Analysis of a spin-off company marketing their product through supermarkets.  Read story

Betting On The Right Horses

You don't have to worry about competing with big companies for management talent: they don't have the kind of people you need.  Read story

What You Learn on the Other Side

For some CEOs the best management lessons come from their lives as customers.  Read story

The Customer is the Company

Threadless churns out dozens of new items a month -- with no advertising, no professional designers, no sales force and no retail distribution. And it's neve...  Read story

Portrait Of A Compulsive Entrepreneur

Launching products, starting companies, playing chicken with Procter Gamble -- to Wilson Harrell, business is just one damn adventure after another.  Read story

Mr. Smooth

New, from the man who brought you Armor All, a billion-dollar industry that will change the way you live!  Read story

The Biggest TV Network You've Never Heard Of

Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec...  Read story

Did Seth Go to the Dark Side?

Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission.  Read story

New Money

Start-ups in search of capital are finding a new kind of investor -- adventure capitalists: successful ex-entrepreneurs who contribute themselves as well as ...  Read story

Venture Capital Discovers The Mass Market

The new frontier for venture capital is low technology, and Michael Berolzheimer's Early Stages Co. is leading the way.  Read story

Buy The Numbers

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read story

Running Through the Legs of Goliath

How upstart Method is taking on the giants of the household products industry.  Read story

The Reluctant Entrepreneurs

Are American blacks still stuck on the bottom rung of the economic ladder because so few start businesses of their own?  Read story

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