Is Competition Good for Green Business?
I was recently asked that question by someone at Office Max (as a quick background we just launched a major Read more
The Clorox Company
Recent Articles about The Clorox Company
Feeling Squeezed
When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s... Read more
Desperation Capitalism
What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers. Read more
Sellouts in the Green Sector?
The natural products industry has seen a rash of buy-outs of late. In October, Clorox acquired Burt's Bees, maker of an eco-friendly line of beeswax skinc... Read more
How to Clean Your Keyboard
Optimum efficiency is a must when stuck in front of your computer for hours, but time can fall through the cracks when pesky keyboard clutter gets in the way... View slideshow
Bootstrap Marketing: Taking on Procter
She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time. Read more
Cut Your Health Care Costs Now
Nine ways to slash your insurance costs, from health savings accounts to getting tough with your broker to joining purchasing pools. Read more
30 Great Photographs from Inc. Magazine
To celebrate Inc. magazine's 30th anniversary, we made a series of lists including this one: a look at our 30 favorite photos from the magazine's archives. View slideshow
Deejays' Chatter Brightens Tub Cleanser's Prospects
Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ... Read more
10 Cool New Tech Ideas to Help You Market Your Business
Facial recognition, eavesdropping apps, augmented reality...these aren't security protocols but new ways for you to be able to market your business. Read more
Starting Up in a Down Economy
Nobody loves a recession*. But many successful entrepreneurs say that, in retrospect, they were lucky to have launched their businesses in tough times. Read more
Small Businesses Help Boost Mardi Gras
New Orleans is ringing in its signature event, thanks in part to sponsorship from local business owners. Read more
Delivering Effective Customer Service
No matter what horrible, maddening customer-service experience I might share with you, you could no doubt match it with several of your own. Who hasn't f... Read more
Understanding Affiliate Programs
There are various different types of affiliate programs that you will encounter in yoursearch. Before embarking on your search to add an affiliate program... Read more
A Clear Opportunity
Analysis of a spin-off company marketing their product through supermarkets. Read more
Betting On The Right Horses
You don't have to worry about competing with big companies for management talent: they don't have the kind of people you need. Read more
What You Learn on the Other Side
For some CEOs the best management lessons come from their lives as customers. Read more
Portrait Of A Compulsive Entrepreneur
Launching products, starting companies, playing chicken with Procter Gamble -- to Wilson Harrell, business is just one damn adventure after another. Read more
Did Seth Go to the Dark Side?
Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission. Read more
The Biggest TV Network You've Never Heard Of
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read more
Mr. Smooth
New, from the man who brought you Armor All, a billion-dollar industry that will change the way you live! Read more
Running Through the Legs of Goliath
How upstart Method is taking on the giants of the household products industry. Read more
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read more
Venture Capital Discovers The Mass Market
The new frontier for venture capital is low technology, and Michael Berolzheimer's Early Stages Co. is leading the way. Read more
The Reluctant Entrepreneurs
Are American blacks still stuck on the bottom rung of the economic ladder because so few start businesses of their own? Read more
The Customer is the Company
Threadless churns out dozens of new items a month -- with no advertising, no professional designers, no sales force and no retail distribution. And it's neve... Read more
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