Feeling Squeezed
When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s... Read story
The Clorox Company
Cat Fight
The creators of Kitty Litter discovered that you don't really know your market until a company like Clorox tries to take it away. Read story
Desperation Capitalism
What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers. Read story
How to Clean Your Keyboard
Optimum efficiency is a must when stuck in front of your computer for hours, but time can fall through the cracks when pesky keyboard clutter gets in the way... Read story
Bootstrap Marketing: Taking on Procter
She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time. Read story
Letters
Readers react to articles from the August issue of Inc., including Dr. Steven Berglas's "Liar, Liar, Pants on Fire" and Edward O. Welles' "Burning Down the H... Read story
Cut Your Health Care Costs Now
Nine ways to slash your insurance costs, from health savings accounts to getting tough with your broker to joining purchasing pools. Read story
Deejays' Chatter Brightens Tub Cleanser's Prospects
Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ... Read story
Starting Up in a Down Economy
Nobody loves a recession*. But many successful entrepreneurs say that, in retrospect, they were lucky to have launched their businesses in tough times. Read story
Small Businesses Help Boost Mardi Gras
New Orleans is ringing in its signature event, thanks in part to sponsorship from local business owners. Read story
Delivering Effective Customer Service
No matter what horrible, maddening customer-service experience I might share with you, you could no doubt match it with several of your own. Who hasn't f... Read story
A Clear Opportunity
Analysis of a spin-off company marketing their product through supermarkets. Read story
Betting On The Right Horses
You don't have to worry about competing with big companies for management talent: they don't have the kind of people you need. Read story
What You Learn on the Other Side
For some CEOs the best management lessons come from their lives as customers. Read story
The Customer is the Company
Threadless churns out dozens of new items a month -- with no advertising, no professional designers, no sales force and no retail distribution. And it's neve... Read story
Portrait Of A Compulsive Entrepreneur
Launching products, starting companies, playing chicken with Procter Gamble -- to Wilson Harrell, business is just one damn adventure after another. Read story
Mr. Smooth
New, from the man who brought you Armor All, a billion-dollar industry that will change the way you live! Read story
The Biggest TV Network You've Never Heard Of
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read story
Did Seth Go to the Dark Side?
Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission. Read story
New Money
Start-ups in search of capital are finding a new kind of investor -- adventure capitalists: successful ex-entrepreneurs who contribute themselves as well as ... Read story
Venture Capital Discovers The Mass Market
The new frontier for venture capital is low technology, and Michael Berolzheimer's Early Stages Co. is leading the way. Read story
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read story
Running Through the Legs of Goliath
How upstart Method is taking on the giants of the household products industry. Read story
The Reluctant Entrepreneurs
Are American blacks still stuck on the bottom rung of the economic ladder because so few start businesses of their own? Read story
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