The Wild Boar Hunt
The hunter knows what the entrepreneur may sometimes forget: if one quarry gets away, another is bound to come along Read more
The Coca-Cola Company
Cinema for the Enterprising
The best-ever movies about running a company. Read more
The Great Leaders Series: Asa Candler, Founder of the Coca-Cola Company
A master marketer, he built Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsement... Read more
Patent Pending
Entrepreneurs beware: Even though a patent sometimes can seem like little more than a piece of paper, it grants the inventor the exclusive right to the in... Read more
The Super Bowl's Real Winners
Our panel of marketing gurus highlight the best (Snickers' kissing mechanics) and worst (CareerBuilder's survivalists) of this year's Super Bowl ads. Read more
Just A Tad Bittersweet
Growth often has a bittersweet element to it. Last month, we announced plans to switch the distribution of our plastic bottles for most of the West Coast ... Read more
Fat Times For Small Suppliers
When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ... Read more
Inc. 500 Conference: How to Get Your Message Right
Last week I was at the Inc. 500 Conference and caught a session with Michael Sheehan, CEO of Sheehan Associate... Read more
Why Online Branding Matters
In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B... Read more
Why We Sold a Stake to Coke
Today, Honest Tea and Coca-Cola announced that the world's largest beverage company is buying a 40 percent stake in our much smaller enterprise. While Cok... Read more
Deals On Reels
For years, high-rolling investors risked big bucks and took even bigger tax write-offs in complex and sometimes shaky movie-financing arrangements. The In... Read more
"they Took My Name But They Didn't Get My Goat"
Taylor Wine Company prevented Walter S. Taylor from using his name on his own wines. Says Walter Read more
Honest Tea's New Deal with Coke: "Just a Tad Sweet"
Founder Seth Goldman gets an infusion of capital without giving up control. Read more
Democrats: Big Corporations Snatch Small-Business Contracts
A new report claims more than 2,500 large companies received money earmarked for small businesses. Read more
Feds Short on Small-Business Contract Goals
The lower tallies come as big corporations are stricken from the government's small-business contracting database, officials say. Read more
Coke Targets Small Business in Trademark Dispute
August 30, 2004 -- Companies will go to great lengths to protect their names, like The Coca-Cola Co. The world's largest beverage maker f... Read more
SBA Seeks to Prevent Corporations from Landing Small-Business Contracts
Democrats call the agency's new regulations inadequate and vow tough oversight hearings next year. Read more
Report On The States;
CENTER OSSIPEE, N.H., IS NOT THE sort of town that makes you think instantly of twenty-first-century America. Deserted by the railroad and skirted by Rou... Read more
What Business Would You Start?
Nearly 50 business luminaries, ranging from H. Ross Perot to Ed McMahon, are asked what businesses to start. Read more
The Commercial Paper Chase And Other Adventures
A New York insurer prepares to open the commercial-paper market to small companies; the SEC raises the ceiling on S-18 offerings; a Rhode Island company sell... Read more
When to Use a Logo in a Web Banner
Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second... Read more
When to Use a Logo in a Web Banner
Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second... Read more
Can You Eat IP?
Can a recipe for a lobster roll or a Caesar salad be protected intellectual property? The answer's yes, at least if you ask Rebecca Charles. As the New Yo... Read more
Buying High, Selling Low
David Lloyd had a great idea for a company. Then the problems started. Read more
Missions Impossible
Profile of three start-up companies and their experiences in marketing new products. Read more
To Blog or Not to Blog
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