The Wild Boar Hunt
The hunter knows what the entrepreneur may sometimes forget: if one quarry gets away, another is bound to come along Read story
The Coca-Cola Company
Cinema for the Enterprising
The best-ever movies about running a company. Read story
The Great Leaders Series: Asa Candler, Founder of the Coca-Cola Company
A master marketer, he built Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsement... Read story
Patent Pending
Entrepreneurs beware: Even though a patent sometimes can seem like little more than a piece of paper, it grants the inventor the exclusive right to the in... Read story
The Super Bowl's Real Winners
Our panel of marketing gurus highlight the best (Snickers' kissing mechanics) and worst (CareerBuilder's survivalists) of this year's Super Bowl ads. Read story
Fat Times For Small Suppliers
When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ... Read story
Thriller
This summer's best reads can be found on the business shelf Read story
Why Online Branding Matters
In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B... Read story
Deals On Reels
For years, high-rolling investors risked big bucks and took even bigger tax write-offs in complex and sometimes shaky movie-financing arrangements. The In... Read story
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THE LITTLE TRADEMARK THAT DID: Many companies have successfully preserved their trademarks, despite the fact that their brand names have become virtually ... Read story
"they Took My Name But They Didn't Get My Goat"
Taylor Wine Company prevented Walter S. Taylor from using his name on his own wines. Says Walter Read story
Honest Tea's New Deal with Coke: "Just a Tad Sweet"
Founder Seth Goldman gets an infusion of capital without giving up control. Read story
Democrats: Big Corporations Snatch Small-Business Contracts
A new report claims more than 2,500 large companies received money earmarked for small businesses. Read story
Feds Short on Small-Business Contract Goals
The lower tallies come as big corporations are stricken from the government's small-business contracting database, officials say. Read story
Coke Targets Small Business in Trademark Dispute
August 30, 2004 -- Companies will go to great lengths to protect their names, like The Coca-Cola Co. The world's largest beverage maker f... Read story
SBA Seeks to Prevent Corporations from Landing Small-Business Contracts
Democrats call the agency's new regulations inadequate and vow tough oversight hearings next year. Read story
Report On The States;
CENTER OSSIPEE, N.H., IS NOT THE sort of town that makes you think instantly of twenty-first-century America. Deserted by the railroad and skirted by Rou... Read story
What Business Would You Start?
Nearly 50 business luminaries, ranging from H. Ross Perot to Ed McMahon, are asked what businesses to start. Read story
The Commercial Paper Chase And Other Adventures
A New York insurer prepares to open the commercial-paper market to small companies; the SEC raises the ceiling on S-18 offerings; a Rhode Island company sell... Read story
When to Use a Logo in a Web Banner
Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second... Read story
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SMALL COMPANY INITIAL PUBLIC OFFERINGS: NOVEMBER 1986 Offering First after- O-T-C Size P... Read story
Buying High, Selling Low
David Lloyd had a great idea for a company. Then the problems started. Read story
Missions Impossible
Profile of three start-up companies and their experiences in marketing new products. Read story
Letters
Readers react to articles from the August issue of Inc., including Dr. Steven Berglas's "Liar, Liar, Pants on Fire" and Edward O. Welles' "Burning Down the H... Read story
Racial Discrimination
Related Terms: Affirmative Action Racial... Read story
The Virtual Water Cooler
A look at how various entrepreneurs who have left large companies are coping with life as small-business people. Read story
Desperation Capitalism
What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers. Read story
The Scourge of Napa Valley
California winemaker Fred Franzia says the world would be better off without all that expensive Napa Valley wine. And that's not just an opinion--it's a busi... Read story
Raising the Stakes
Bruegger's Bagels gives its cluster managers more autonomy and a percentage of profits. Read story
Express Delivery
After years of careful, deliberate work in the shipping and logistics business, Accuship's Mason Kauffman pulls out all the stops in a race to rule the onlin... Read story
An Excellent Question
The author of In Search of Excellence answers the 10 questions most frequently asked about his book. Read story
Heaven Sent
Using angels as a source of start-up capital. Read story
The Leveraged Buyout Boom
It was too perfect a symbol, too convenient a metaphor to slip into the first paragraph of a story about leveraged buyouts, but there it was, sitting on t... Read story
Back To Basics
The high-tech boom went bust, and investors started looking for managers with proven track records, and flocking to companies like Roto-Rooter and OshKosh Bh... Read story
The Immigrant Prince
From Ellis Island to the corner grocery to the country's largest macaroni company, "JP" Pellegrino's story is the story of American enterprise. Read story
The Name Of The Game
The year was 1971, and Ralph Anspach, a San Francisco State University economics professor, was sitting in his Berkeley home, playing Monopoly with his se... Read story
Brand New
Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market? Read story
Everything I Know, I Learned from Warren Buffett
An interview with Joe Mansueto, the founder of Morningstar. Mansueto describes how Warren Buffett, legendary investor and owner of Berkshire Hathaway, inspir... Read story
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read story
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