The Coca-Cola Company

Cinema for the Enterprising

The best-ever movies about running a company.  Read more

The Wild Boar Hunt

The hunter knows what the entrepreneur may sometimes forget: if one quarry gets away, another is bound to come along  Read more

Patent Pending

Entrepreneurs beware: Even though a patent sometimes can seem like little more than a piece of paper, it grants the inventor the exclusive right to the in...  Read more

New Twitter Feature Takes on Groupon

The microblogging site will allow you to offer exclusive, limited-time deals. Should you try it?  Read more

The Super Bowl's Real Winners

Our panel of marketing gurus highlight the best (Snickers' kissing mechanics) and worst (CareerBuilder's survivalists) of this year's Super Bowl ads.  Read more

Just A Tad Bittersweet

Growth often has a bittersweet element to it. Last month, we announced plans to switch the distribution of our plastic bottles for most of the West Coast ...  Read more

Fat Times For Small Suppliers

When The Coca-Cola Co. and PepsiCo Inc. dropped saccharin from many of their diet drinks in favor of aspartame late last year, a group of small companies ...  Read more

Thriller

This summer's best reads can be found on the business shelf  Read more

After You Close a Deal

Selling a business can be a surreal experience. For Honest Tea founder Seth Goldman, it involved an investor call, a gong, and Erin Brockovich.  Read more

Inc. 500 Conference: How to Get Your Message Right

Last week I was at the Inc. 500 Conference and caught a session with Michael Sheehan, CEO of Sheehan Associate...  Read more

Why We Sold a Stake to Coke

Today, Honest Tea and Coca-Cola announced that the world's largest beverage company is buying a 40 percent stake in our much smaller enterprise. While Cok...  Read more

Why Online Branding Matters

In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B...  Read more

Deals On Reels

For years, high-rolling investors risked big bucks and took even bigger tax write-offs in complex and sometimes shaky movie-financing arrangements. The In...  Read more

Where are They Now?

What happened to the young entrepreneurs who have appeared on our annual 30 Under 30 List in the past? Book deals and big paydays are among the updates.  Watch video

THE LITTLE TRADEMARK THAT DID: Many companies have successfully preserved their trademarks, despite the fact that their brand names have become virtually ...  Read more

"they Took My Name But They Didn't Get My Goat"

Taylor Wine Company prevented Walter S. Taylor from using his name on his own wines. Says Walter  Read more

Honest Tea's New Deal with Coke: "Just a Tad Sweet"

Founder Seth Goldman gets an infusion of capital without giving up control.  Read more

Feds Short on Small-Business Contract Goals

The lower tallies come as big corporations are stricken from the government's small-business contracting database, officials say.  Read more

Democrats: Big Corporations Snatch Small-Business Contracts

A new report claims more than 2,500 large companies received money earmarked for small businesses.  Read more

What Is YOUR Personal Brand?

As business owners we know that branding our business is important, but what about branding ourselves? Today I have the honor of interviewing Dan Schawbel...  Read more

Coke Targets Small Business in Trademark Dispute

August 30, 2004 -- Companies will go to great lengths to protect their names, like The Coca-Cola Co. The world's largest beverage maker f...  Read more

SBA Seeks to Prevent Corporations from Landing Small-Business Contracts

Democrats call the agency's new regulations inadequate and vow tough oversight hearings next year.  Read more

Cross-Pollination and Other Marketing Secrets from Top Brands

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Report On The States;

CENTER OSSIPEE, N.H., IS NOT THE sort of town that makes you think instantly of twenty-first-century America. Deserted by the railroad and skirted by Rou...  Read more

What Business Would You Start?

Nearly 50 business luminaries, ranging from H. Ross Perot to Ed McMahon, are asked what businesses to start.  Read more

The Commercial Paper Chase And Other Adventures

A New York insurer prepares to open the commercial-paper market to small companies; the SEC raises the ceiling on S-18 offerings; a Rhode Island company sell...  Read more

To Blog or Not to Blog

Outside of the fact that you happen to be reading one right now, I find that there are lots of smart, business savvy folks out there who when placed in th...  Read more

How to Brand Big

You probably wouldn’t expect The University of Southern MississippiRead more

When to Use a Logo in a Web Banner

Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second...  Read more

When to Use a Logo in a Web Banner

Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second...  Read more

Can You Eat IP?

Can a recipe for a lobster roll or a Caesar salad be protected intellectual property? The answer's yes, at least if you ask Rebecca Charles. As the New Yo...  Read more

SMALL COMPANY INITIAL PUBLIC OFFERINGS: NOVEMBER 1986 Offering First after- O-T-C Size P...  Read more

Buying High, Selling Low

David Lloyd had a great idea for a company. Then the problems started.  Read more

Missions Impossible

Profile of three start-up companies and their experiences in marketing new products.  Read more

Letters

Readers react to articles from the August issue of Inc., including Dr. Steven Berglas's "Liar, Liar, Pants on Fire" and Edward O. Welles' "Burning Down the H...  Read more

Desperation Capitalism

What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers.  Read more