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Sweat Equity
Deodorant for seven-to-ten year-olds projects growing sales for manufacturer. Read more
The Gillette Company
Recent Articles about The Gillette Company
The Leveraged Buyout Boom
It was too perfect a symbol, too convenient a metaphor to slip into the first paragraph of a story about leveraged buyouts, but there it was, sitting on t... Read more
The Value of Time
For many kinds of products, the add-ons provide much more profit than themain product. For sure, McDonald's makes more money on each drink than on a BigMa... Read more
Legal Distraction Kills IPO
Company: Optiva Inc. 500 Ranking: #2, 1996; #1, 1997; #81, 1998; #426, 1999 Cause of IPO de... Read more
I'm No Copycat
So says Belvin Friedson, who insists there's more than one way to be innovative. Read more
Life And Death On The Corporate Battlefield
"Life and death" is overstating it, but a few of the tactical struggles cozily documented here -- starting with Harvard Business School game-playing and t... Read more
Room And Board
As pervasive as the influence of Amtrol Inc.'s directors may be, the formal board meetings themselves are confined to four days a year. Some meetings duri... Read more
Venture Capital Discovers The Mass Market
The new frontier for venture capital is low technology, and Michael Berolzheimer's Early Stages Co. is leading the way. Read more
Name-calling
What the name of your company and products says about you and your business. Read more
The Gang That Doesn't Think Straight
Stumped for new product ideas? Meet some pros who look for them from every angle but the obvious. Read more
The Lord Of Discipline
No one will ever accuse Don Oberg of being soft. His employees work 50 hours a week and get all of 15 minutes for lunch. Yet last year, some 1,600 job applic... Read more
Redesigning America
On the road with the man who's helping businesses profit from our aging population, and building a company of his own in the process Read more
The Gospel According To Ken
However controversial among the country's gerontologists, Dychtwald's brand of marketing wisdom has caught fire among businesspeople. The world is changing, ... Read more
License to Steal
One start-up increased sales by using an already established name for mass marketing. Read more
Buy Now -- Avoid the Rush
The proliferation of entrepreneurs buying and growing businesses instead of starting them. Read more
The Art of Selling
How some companies have abandoned old-style sales for a whole new kind of relationship with customers. Read more
Looking for Mr. Right
After realizing he couldn't--and shouldn't--run company on his own, CEO found and wooed a seasoned big-league player. Read more
Publicity: A Better Way to Seed the Market
A look at how a small company offered a popular product at cost in a highly successful promotional campaign. Read more
Why Didn't I Think of That?: Delivering the Kids
A look at how two entrepreneurs launched their $4-million textbook-cover-advertising company. Read more
Bootstrapping: Great Companies Started with Less than a Thousand Dollars
CEOs from 11 different companies share tips and suggestions on how to fund a start-up with under $1,000. Read more
Errand Boy
This start-up wants to do your shopping, get your dry cleaning and more, all for a small fee. But, will it fly? Read more
With Luck, This Biz Will Go Down the Toilet
A look at how an entrepreneur is trying to grab shelf space for his moist toilet tissues. Read more
Is Big Back? Or Is Small Still Beautiful?
The current boom in mergers and acquisitions in today's market seems to suggest that bigger is better. Not so. Here's why smaller companies have distinct adv... Read more
Mergers and Acquisitions Looking Up for 2005
January 31, 2005 --A strong economy, rising stock prices and stockpiles of cash fueled mergers and acquisitions worth more than $800 billi... Read more
Mass. Launches Small-Business Partnership Program
Massachusetts Business Connect will pair small businesses with larger corporations eager for outside innovation. Read more
Super Bowl Ads: Winners and Losers
Inc.com’s panel of advertising and marketing execs sound off on this year’s Super Bowl ads -- their personal favorites, biggest flops, and the best use o... Read more
How to Get Rich in America
A look at how companies like Palo Alto's Lunar Design are seeking the long-term payoff by taking equity instead of cash for their services. Read more
So Near...And Yet So Far
Going public is a big deal. So is almost going public. Three Inc. 500 CEOs discuss how the lessons they learned from their aborted IPOs were almost as valuab... Read more
The Razor's Edge
With a hip target market and a cool product concept, Todd Greene hopes to carve out a niche for himself in the tough razor industry. But can the HeadBlade cu... Read more
The Heart of a Company
The birth of a seriously ill child set Kenny Kramm on a course from ordinary guy to extraordinary entrepreneur. Read more
Your Eyes on the Prize
For sale: a promotional products and awards company located in eastern Massachusetts. Read more
A Bigger Wheel
Chris Zane's bike shop was healthy and profitable. To grow it, though, he would have to act like a CEO. Read more
A Bite of the Action
Delta Dental Plan of Massachusetts, an insurance company, based in Medford, Mass., convened a "customer-partnership committee" soon after the company had ... Read more
Madison Avenue Memoirs
The life and thoughts of an advertising legend. Read more
The Next New--Potentially Illegal--Thing
In part one of Inc .'s interview with Larry Downes, the author of the forthcoming The Laws of Disruption , he explains why the legal system is th... Read more
Recovering From a Blow to Your Brand's Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
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