The Golf Channel Inc.


Channel Surfing

By Adam Bluestein |  Feb 24, 2008

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips:  Read story

Upstarts: New-Biz Watch

By Marc Ballon |  Aug 1, 1998

A look at Mark Begelman's MARS, a music and recording superstore that encourages customers to touch the merchandise, plus four shorter articles about the ret...  Read story

Blessed Events

By Ryan McCarthy |  Apr 1, 2008

How to make a sponsorship pay off.  Read story

Shortcut Derails Maker of Long Golf Clubs

By Joshua D. Macht |  Aug 1, 1999

The idea was simple: make a longer golf club that would hit longer drives. But failing to get certification from the U.S. Golf Association landed Black Rock ...  Read story

Run Cheap TV Commercials with Google TV Ads

By Kasey Wehrum |  Jun 1, 2009

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels  Read story

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