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Channel Surfing
Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips: Read more
The Golf Channel Inc.
Recent Articles about The Golf Channel Inc.
Upstarts: New-Biz Watch
A look at Mark Begelman's MARS, a music and recording superstore that encourages customers to touch the merchandise, plus four shorter articles about the ret... Read more
Blessed Events
How to make a sponsorship pay off. Read more
5 Ways to Get Your Product on TV -- for Free!
The Entertainment Resources & Marketing Association maintains a searchable database of agencies broken down by s... View slideshow
Shortcut Derails Maker of Long Golf Clubs
The idea was simple: make a longer golf club that would hit longer drives. But failing to get certification from the U.S. Golf Association landed Black Rock ... Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
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