The Hershey Company


Recent Articles about The Hershey Company

Is Dave Insane? Inside a Brand Makeover

The branding experts said he desperately needed help with his image. But were they right?  Read more

A Chocolate Maker is Buffeted By Global Forces Beyond His Control

How long can he stay profitable?  Read more

A Real Cool Customer

Consumer-oriented start-ups get a lot of buzz. But you can make more money selling stuff to humble cube dwellers.  Read more

Lies, Damn Lies, and Word of Mouth

The hottest marketers in the country face their biggest challenge yet: marketing themselves.  Read more

Can Brad Pitt Save an Independent Studio?

A reprieve for the Weinsteins? Most movie studio heads would have been popping bubbly over the opening of Inglorious Basterds this weekend. (The Qu...  Read more

Irony Alert: Where Tech Reporters Go On Vacation

I can't resist sharing this. Confession: I wrote this posting in advance. I'm actually on vacation this week. You'll never guess where! Amish country! Read more