The NPD Group Inc.


Buy The Numbers

By Richard Kreisman |  Mar 1, 1985

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read story

Why Venture Capitalists Hesitate to Play Games

By Peter Loftus |  Feb 1, 2004

NEW YORK -- The video-game industry is booming, but venture capitalists aren't playing. VC investments in games-related start-ups have been sporadi...  Read story

The Get Ahead Guide: Seema Sudan Made Money on Her First Collection

By Nitasha Tiku |  Jul 1, 2008

But the rag trade is full of knockoff artists. How can she protect her brand?  Read story

Recipe for Success

By Liz Webber |  Aug 16, 2007

As America's love affair with grilling grows stronger, more and more entrepreneurs are discovering that backyard barbecues mean big business.  Read story

The Best Bang For Your Tech Buck

By Brian L. Clark |  Mar 1, 2004

With new offerings hitting the market like a tsunami, entrepreneurs should spend their precious IT dollars with care.  Read story

Is the Atkins Brand Toast?

By Michelle Leder |  Dec 1, 2003

Why the Atkins diet is getting plumped up with product.  Read story

Apple Squares Off Against Resellers

By Cara Cannella |  Sep 1, 2004

Apple's bite prompts resellers to bark.  Read story

Browser Beware

By Lauren Gibbons Paul |  Jun 15, 2001

Before you rely on an online ratings service, get to know the source -- and how it makes money.  Read story

Mitchell Baker and the Firefox Paradox

By David H. Freedman |  Feb 1, 2007

Its products are free. Its work force is largely volunteer. Its meetings are open to anyone. It's a nonprofit. It may be the hottest tech company in America.  Read story

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