The NPD Group Inc.


Green Toys

As parents begin to consider the sustainability and health impact of what their baby plays with, this niche industry is outperforming its own parent industry.

Read more

Recent Articles about The NPD Group Inc.

Self-Published Video Games

Entrepreneurs and code geeks with a solid idea can elbow their way into this highly competitive field.  Read more

What Exactly Is A Netbook, Anyway?

If you think that's a dumb question, then you are in a minority according to a new survey p...  Read more

The Best Industries for Starting a Business Right Now

What niches are poised for growth? Our annual list this year features green toys, organic snacks, historical site tours, physical therapy, location-based app...  View slideshow

The Best Industries For Starting a Business Right Now

Ready to start something? We've analyzed data to pinpoint 2010's highest-growth industries ripe for start-ups.  View slideshow

Buy The Numbers

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read more

Recipe for Success

As America's love affair with grilling grows stronger, more and more entrepreneurs are discovering that backyard barbecues mean big business.  Read more

Android in Everything?

Google is taking no prisoners when it comes to the Android OS. It's already capturing smartphone users but what comes next? Could Android show up on computer...  Read more

Why Venture Capitalists Hesitate to Play Games

NEW YORK -- The video-game industry is booming, but venture capitalists aren't playing. VC investments in games-related start-ups have been sporadi...  Read more

The Get Ahead Guide: Seema Sudan Made Money on Her First Collection

But the rag trade is full of knockoff artists. How can she protect her brand?  Read more

Mitchell Baker and the Firefox Paradox

Its products are free. Its work force is largely volunteer. Its meetings are open to anyone. It's a nonprofit. It may be the hottest tech company in America.  Read more

The Best Bang For Your Tech Buck

With new offerings hitting the market like a tsunami, entrepreneurs should spend their precious IT dollars with care.  Read more

The Best Bang For Your Tech Buck

With new offerings hitting the market like a tsunami, entrepreneurs should spend their precious IT dollars with care.  Read more

Android Beats Out iPhone

According to The NPD Group, Android has knocked off the iPhone from its number two spot in U.S. smartphone sales. It's good moment for...  Read more

Is the Atkins Brand Toast?

Why the Atkins diet is getting plumped up with product.  Read more

Outlook Vs. the Others: Business Email Clients

Microsoft's email application is widely used, but how does it stack up for business use when compared to other products?  Read more

Apple Squares Off Against Resellers

Apple's bite prompts resellers to bark.  Read more

Browser Beware

Before you rely on an online ratings service, get to know the source -- and how it makes money.  Read more

Browser Beware

Before you rely on an online ratings service, get to know the source -- and how it makes money.  Read more