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The Nielsen Company


Recent Articles about The Nielsen Company

Crunching the Numbers

Inc. looks at hiring trends, the cost of ink, and sales of trucks and cargo vans.  Read more

Small Businesses Not Advertising Online

Owners are using the web to search for goods but not placing their own ads.  Read more

Social Networks: Up And Down The Social Register

For companies that market to niches, one of these specialized social networks may be a better value.  Read more

What Privacy Concerns? People Spending More Time on Facebook

A new report reveals Americans spend nearly a quarter of their online time on social-networking sites like Facebook, up from 16 percent a year earlier.  Read more

A Business Intelligence Software Primer

Applications that extract data buried inside spreadsheets and databases for key analytics were once too complex and expensive for small businesses. Then soft...  Read more

Traditional CRM vs. Social CRM

Traditional customer relationship management's strong suit has been improved operational effectiveness, easier access to data, and improved collaboration. So...  Read more

Search Optimization in the Mobile Age

As more consumers use their mobile phones for Internet access, the question for businesses that want to get noticed online is what does this mean for search?...  Read more