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The Quaker Oats Co.


Recent Articles about The Quaker Oats Co.

The Gospel According To Ken

However controversial among the country's gerontologists, Dychtwald's brand of marketing wisdom has caught fire among businesspeople. The world is changing, ...  Read more

Legacy: Hyman Golden, 1923-2008

The Snapple story you don't know.  Read more

Evil Genius Finds Case Study in Her Pepsi

Tracy Brown, CEO and founder of Evil Genius Designs , doesn't profile as the standard entrepren...  Read more

The F Word

Failure: for entrepreneurs, there's both a right way and a wrong way to go bankrupt. Here's an overview of the recent demise of catalogue retailer J. Peterma...  Read more

4 Common Questions That Irritate Customers

Ask any of these dumb questions during an initial conversation with a customer and you've probably lost the sale.  Read more

Got a New Job? Better Check That Non-Compete Clause

Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has...  Read more

Four Ways a Board Can Help Manage a Merger

A fidgety economy is doing nothing to slow the tide of mergers and acquisitions, but it is making more and more of the last decade' s brilliant deals look...  Read more

French Foreign Exchange

"Invest in France today? Your company's management must be mad!" a French businessman told the vice-president of a large American multinational firm. Ye...  Read more

De Facto Non-Competition Agreements: The Inevitable Disclosure Doctrine

It has long been established that a party can procure injunctive relief and/or damages based on the misappropriation of its trade secrets. What is less we...  Read more

Just Say Om

With tough, new rivals like Nike and Reebok, Sara Chambers's yoga business is suddenly getting stressful.  Read more

Selling Fun Is Serious Business

Can the founder of the company that brought you the ubiquitous Razor scooter make the phenomenon last?  Read more

The American Way

Armed with traditional American values, modern immigrants refuel the entrepreneurial economy.  Read more

The Apprenticeship of Irwin Simon

Inc takes you inside the life and mind of Irwin Simon. The CEO has built the Hain Celestial Group Inc. into the market leader in natural foods.  Read more

Marketing Wiz;

Most companies focus too much on the mousetrap and not enough on the mousetrap buyer, says this one-man conglomerate with a sharp eye for new business opport...  Read more

The New American Start-up

Profile of a new-type entrepreneur and the beginnings of her children's food company.  Read more

The Eyes Still Have It

Just how many fortunes can Bob Hillman make by starting the same business over and over?  Read more

How to Start an Inc. 500 Company: Six Common Questions

Six Inc. writers each examine one common question about starting a successful business.  Read more

Educating Octavia

Woman entrepreneur seeks help in educating herself on the logistics of food production and marketing.  Read more

Cat Fight

The creators of Kitty Litter discovered that you don't really know your market until a company like Clorox tries to take it away.  Read more

Buy The Numbers

John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before.  Read more

Profit And Loss

Xaloy's new manufacturing system resorted the company's competitive edge -- and turned the shop floor into a battleground.  Read more

Planning For "the Next Economy"

Paul Hawken's provocative approach to corporate strategy is more than just small talk.  Read more