The Reader's Digest Association Inc.


Partnership Basics

Oct 26, 1999

A partnership is an association of two or more persons, known as general partners, who act as co-owners of a business and operate it for profit. The other...  Read story

Choosing the Limited Liability Company As Your Corporate Form

Oct 25, 1999

When someone starts a business, one of the important decisions that he must make is to determine what type of business organization it will be. The three ...  Read story

The Trouble With Advertising

By George Gendron |  Mar 1, 1992

Quote about some of the problems plaguing the ad industry.  Read story

Sole Proprietorships: The Basics

Oct 26, 1999

If you own your business, the simplest form of ownership is a sole proprietorship, even if you have employees. All you have to do to start a sole propriet...  Read story

Higher Education

Jan 1, 1998

Salespeople who work their way up the chain of command at a customer's company may have to field increasingly harder questions about specific capabilities...  Read story

The School of Hard Knocks-Condensed

By Ellyn E. Spragins |  Sep 1, 1991

Training offered by management-simulation programs.  Read story

Micro Matter

Oct 1, 1983

THE PRINTED WORD Rodnay Zaks, president of Sybex Inc., a Berkeley, Calif.-based computer-book publisher, doesn't think reading is necessarily the be...  Read story

Consumer Advocacy

Consumer advocacy refers to actions taken by individuals or groups to promote and protect the interests of the buying public. Historically, consumer advoc...  Read story

Recruiting Top Talent, One by One

By Susan Greco |  Jun 1, 2000

You don't have to do it all at once. You can build your compensation and benefits plans in layers as your company grows. That's what Barb Todd did at Good...  Read story

April 1996

By George Gendron |  Apr 1, 1996

Some comments from Inc.'s editor-in-chief concerning his boss,the founder of Inc. magazine.  Read story

Regus Opens New Business Center in Manhattan

Nov 19, 2007

Fully furnished and equipped offices provider The Regus Group has opened a new business center in Manhattan at 260 Madison Avenue, its 17th in New Yo...  Read story

Search: Everything Old Is New Again

By Various Inc Staff |  Jan 1, 2002

Sources old and new on time management and personal renewal. Plus, why Google should watch its back.  Read story

Search: Busting Out

By Inc Staff |  Apr 1, 2002

Advice for the suddenly self-employed, executive summaries for business best-sellers, and the art of managing meetings.  Read story

The Gospel According To Ken

Jun 1, 1988

However controversial among the country's gerontologists, Dychtwald's brand of marketing wisdom has caught fire among businesspeople. The world is changing, ...  Read story

They Kid You Not

By Martha E. Mangelsdorf |  Oct 1, 1987

Forget yuppies. It's their little brothers and sisters you want. At least that's the message Harvard graduate students Lawrence Graham and Lawrence...  Read story

Take My Payroll, Please

By Anne Stuart |  Dec 1, 2002

An outsourcer turns an HR headache into a Web-based breeze by shredding the time it takes to do paperwork.  Read story

The Informers

By John Kerr |  Mar 1, 1995

Profile of a company where the culture is strengthened by fostering internal communications.  Read story

Efficiency Experts

By John Grossmann |  Sep 15, 1997

A look at how some executives have found the high-tech tools they need to add time to their busy days.  Read story

A Byte Of Education

By Abby Solomon |  Oct 1, 1983

Three years ago, learning to use a microcomputer was about as high a priority for a CEO as learning to type. That has changed. And if education is your goal,...  Read story

Starting Over

By PAUL B. BROWN |  May 1, 1987

He is the myth personified: he's founded nine companies, he's rich, and he's ready to do it again  Read story

New Faces Of 1984

By Joseph P. Kahn and Curtis Hartman |  May 1, 1984

ENDEVCO INC. Like the steel industry, the oil and gas industry has more than occasionally suffered for its size. And, again, as in the case of the s...  Read story

Class Pictures

By Bruce G. Posner |  May 1, 1990

A new business helps high school students produce video yearbooks.  Read story

Hot Commodity

By Joshua Hyatt |  Feb 1, 1996

A close-up look at how reviewing sales practices and training allowed a company remarkable growth.  Read story

Luck is for Losers

By Leigh Buchanan |  Aug 1, 2008

A gambler who loathes risk, Bill Kaplan ran his famed MIT Blackjack Team like a business and left the table with more than $10 million in winnings. Can the l...  Read story

The Secrets of Bootstrapping

By Robert A. Mamis |  Sep 1, 1991

Profile of 13 companies which were started for less than $1,000.  Read story

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