The Reader's Digest Association Inc.


Recent Articles about The Reader's Digest Association Inc.

Partnership Basics

A partnership is an association of two or more persons, known as general partners, who act as co-owners of a business and operate it for profit. The other...  Read more

Choosing the Limited Liability Company As Your Corporate Form

When someone starts a business, one of the important decisions that he must make is to determine what type of business organization it will be. The three ...  Read more

The Trouble With Advertising

Quote about some of the problems plaguing the ad industry.  Read more

Sole Proprietorships: The Basics

If you own your business, the simplest form of ownership is a sole proprietorship, even if you have employees. All you have to do to start a sole propriet...  Read more

Higher Education

Salespeople who work their way up the chain of command at a customer's company may have to field increasingly harder questions about specific capabilities...  Read more

How Social Networking Mirrors the Way Of Magazines

We all know this number by heart: Facebook has a staggering 500 million subscribers with no signs of slowing down. But, what if I told you there's another...  Read more

The School of Hard Knocks-Condensed

Training offered by management-simulation programs.  Read more

Micro Matter

THE PRINTED WORD Rodnay Zaks, president of Sybex Inc., a Berkeley, Calif.-based computer-book publisher, doesn't think reading is necessarily the be...  Read more

Consumer Advocacy

Consumer advocacy refers to actions taken by individuals or groups to promote and protect the interests of the buying public. Historically, consumer advoc...  Read more

Recruiting Top Talent, One by One

You don't have to do it all at once. You can build your compensation and benefits plans in layers as your company grows. That's what Barb Todd did at Good...  Read more

April 1996

Some comments from Inc.'s editor-in-chief concerning his boss,the founder of Inc. magazine.  Read more

I Want to be Like Mike

I got a chuckle reading a Reader's Digest article a while back telling the story of a New York City road crew that found an interesting way to ea...  Read more

Regus Opens New Business Center in Manhattan

Fully furnished and equipped offices provider The Regus Group has opened a new business center in Manhattan at 260 Madison Avenue, its 17th in New Yo...  Read more

Search: Everything Old Is New Again

Sources old and new on time management and personal renewal. Plus, why Google should watch its back.  Read more

Search: Busting Out

Advice for the suddenly self-employed, executive summaries for business best-sellers, and the art of managing meetings.  Read more

Microkia: The New Mobile Power Couple

I stand by my earlier posting a couple of days ago. This really will go down in history as the...  Read more

The Gospel According To Ken

However controversial among the country's gerontologists, Dychtwald's brand of marketing wisdom has caught fire among businesspeople. The world is changing, ...  Read more

They Kid You Not

Forget yuppies. It's their little brothers and sisters you want. At least that's the message Harvard graduate students Lawrence Graham and Lawrence...  Read more

Take My Payroll, Please

An outsourcer turns an HR headache into a Web-based breeze by shredding the time it takes to do paperwork.  Read more

The Informers

Profile of a company where the culture is strengthened by fostering internal communications.  Read more

Efficiency Experts

A look at how some executives have found the high-tech tools they need to add time to their busy days.  Read more

Starting Over

He is the myth personified: he's founded nine companies, he's rich, and he's ready to do it again  Read more

A Byte Of Education

Three years ago, learning to use a microcomputer was about as high a priority for a CEO as learning to type. That has changed. And if education is your goal,...  Read more

Hot Commodity

A close-up look at how reviewing sales practices and training allowed a company remarkable growth.  Read more

Class Pictures

A new business helps high school students produce video yearbooks.  Read more

New Faces Of 1984

ENDEVCO INC. Like the steel industry, the oil and gas industry has more than occasionally suffered for its size. And, again, as in the case of the s...  Read more

Luck is for Losers

A gambler who loathes risk, Bill Kaplan ran his famed MIT Blackjack Team like a business and left the table with more than $10 million in winnings. Can the l...  Read more

The Secrets of Bootstrapping

Profile of 13 companies which were started for less than $1,000.  Read more