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The Timberland Company


Recent Articles about The Timberland Company

Inc.com Daily | Entrepreneur News

Expert Insight, the Microsoft-Skype acquisition, five reasons not to buy a business, VF buys Timberland, and what else you need to know today.  Read more

Playing Hard to Get

In a highly creative arrangement, an upstart apparel maker manages to sell its brand to footwear giant Timberland--without actually giving up the brand. The ...  Read more

How to Strike a Great Deal

You know, it really is a lot like dating. Whether you're selling your whole company or just a piece of it, here are the rules.  Read more

Boot Camp

Timberland's marketing staff was thinking upscale, the salespeople were pushing a lower-priced line, and the future of one of America's most promising growth...  Read more

Sole Success

The Swartz brothers combined old-time quality, a new sales strategy, and a lot of luck to move their boots from Army-Navy stores to Saks in just two years.  Read more

Battle Of The Brands

Creating brand-name awareness is still more an art than an exact science. And even though some of the techniques are very well known -- market positioning...  Read more

Editor's Letter

The impact of Inc. 500 companies.  Read more

Brand Demands

The CEO of an apparel company and the man behind Timberland weigh in on brand integrity.  Read more

Brands No More

Timberland CEO Jeffrey Swartz on branding in these times.  Read more

Inc. Online Exclusives: April 2009, - Inc. Article

What's Online: April 2009 Vote For...  Read more

Inside The Inc. 500

Although they were the pacesetters of the recovery, this year's growth leaders were not immune to the nation's economic changes.  Read more

25 Years. 7,900 Companies. One Enormous Impact

For 25 years, the most exciting companies in America have been getting noticed here. Microsoft, Timberland, Jenny Craig--glad to be of service.  Read more

Camping Companies Find Success Beyond the Woods

People may be camping less and less, but the apparel and equipment industries have seen a boom by expanding to a wider range of consumers.  Read more

That Magic Moment

Inc. magazine's editor-in-chief talks with Earvin "Magic" Johnson about how the focus on fast money makes rising stars "uncoachable" on the court an...  Read more

That Magic Moment

em Inc. /em magazine's editor-in-chief talks with Earvin "Magic" Johnson about how the focus on fast money makes rising sta...  Read more

Editor's Letter

For the past few months we've been asking Inc. readers whether Norm should sell his business. The Norm in question is, of course, Norm Brodsky, o...  Read more

Buy Now -- Avoid the Rush

The proliferation of entrepreneurs buying and growing businesses instead of starting them.  Read more

Inc. 500 Alumni: Where Are They Now?

Each year since 1981, Inc. magazine has named the fastest-growing small privately held companies in America. When companies first make the In...  Read more

What Is the Inc. 5000?

The annual list of America's fastest-growing private companies will expand 10-fold, in an attempt to identify even more rising business stars.  Read more

Inc. 500 All-Stars: Then and Now

What happens to entrepreneurs after their companies make the Inc . 500 list? Interviews with 12 past and present Inc. 500 CEOs show that mos...  Read more

Are You a David or a Goliath?

Small companies taking on big rivals. Plus, the art of the pivot, Hollywood smiles on Vita Coco, and the rest of the day's news.  Read more

Inc. 500 All-Stars

A look at the companies that have achieved the distinction of appearing on the Inc. 500 a staggering 5 times. Plus: Household-name companies that earned thei...  Read more

The Inc. 500 Index (company And Rank)

A. J. Reynolds (228) ACE Equipment Rentals (320) ACSIS (249) Action Packets (92) Ad-Tek Engineering Services (362) Administr...  Read more

Apparel Company Tests Waters. Will It Sail?

An overview of a company that hopes to build a brand of outdoor apparel made from a special fabric.  Read more

Sole Survivor

One third-generation family business has survived imports, mergers, offshore manufacturing and new technologies.  Read more

The Inc. 500 Index (company And Rank)

A. J. Reynolds (228) ACE Equipment Rentals (320) ACSIS (249) Action Packets (92) Ad-Tek Engineering Services (362) Administr...  Read more

Growth Strategies of Inc. 500

Since 1982, Inc. magazine has been compiling its annual list of the fastest-growing private companies in the country -- the Inc. 500. This guide wil...  Read more

Are We Willing to Give Up Growth for Mission?

As the year draws to an end, I face a question that annually lurks in the back of my mind, (and I suspect in the minds of most entrepreneurs), "Do I have ...  Read more

Growth Is in Overdrive on This Year’s Inc. 500

Companies that create jobs create the future, as Inc. 500 companies have been proving for 30 years. See these people here? Now it’s their turn.  Read more

Success Stories

We know you have a dream - a big dream. You wouldn't be building a business if you didn't have one. And while some dreams turn to dust in the cold light of b...  Read more

Brief Profiles of 2003 Inc. 500 Companies

Helpful tips and fun facts from the 2003 Inc. 500 list.  Read more

Been There, Grown That

The CEOs of five companies on this year's list question legendary Inc 500 CEOs on pressing management topics.  Read more

Reading the Tea Leaves

Seth Goldman, the founder of Honest Tea, offers his take on corporate responsibility, the secret to steady growth, and taking on Coke.  Read more

Norm the Obscure

One of America's most successful company builders -- Norman Waitt Jr. of Gateway -- remains relatively unknown.  Read more

Inc. 500 Reveals America's Fastest-Growing

New York (October 20, 2004) -- Inc . magazine, the premier publication for small and medium-size businesses, has released its 23rd ...  Read more

"It's Going to Be Big"

Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothin...  Read more

Maximizing Your Marketing

The average age of Spice Girls fans is maybe 12, but Debbie Newman is counting on them to help boost her businessinto the big leagues. Newman, vice-presid...  Read more

Doing Well and Good

How social responsibility helped one coffee grower land a deal with Starbucks.  Read more

Feet Don't Fail Me Now

Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising.  Read more

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