The Timberland Company


Sole Success

The Swartz brothers combined old-time quality, a new sales strategy, and a lot of luck to move their boots from Army-Navy stores to Saks in just two years.  Read story

Battle Of The Brands

Creating brand-name awareness is still more an art than an exact science. And even though some of the techniques are very well known -- market positioning...  Read story

Boot Camp

Timberland's marketing staff was thinking upscale, the salespeople were pushing a lower-priced line, and the future of one of America's most promising growth...  Read story

How to Strike a Great Deal

You know, it really is a lot like dating. Whether you're selling your whole company or just a piece of it, here are the rules.  Read story

Playing Hard to Get

In a highly creative arrangement, an upstart apparel maker manages to sell its brand to footwear giant Timberland--without actually giving up the brand. The ...  Read story

Editor's Letter

The impact of Inc. 500 companies.  Read story

Brand Demands

The CEO of an apparel company and the man behind Timberland weigh in on brand integrity.  Read story

Brands No More

Timberland CEO Jeffrey Swartz on branding in these times.  Read story

Inc. Online Exclusives: April 2009, - Inc. Article

What's Online: April 2009 Vote For...  Read story

Inside The Inc. 500

Although they were the pacesetters of the recovery, this year's growth leaders were not immune to the nation's economic changes.  Read story

25 Years. 7,900 Companies. One Enormous Impact

For 25 years, the most exciting companies in America have been getting noticed here. Microsoft, Timberland, Jenny Craig--glad to be of service.  Read story

Camping Companies Find Success Beyond the Woods

People may be camping less and less, but the apparel and equipment industries have seen a boom by expanding to a wider range of consumers.  Read story

That Magic Moment

Inc. magazine's editor-in-chief talks with Earvin "Magic" Johnson about how the focus on fast money makes rising stars "uncoachable" on the court an...  Read story

Buy Now -- Avoid the Rush

The proliferation of entrepreneurs buying and growing businesses instead of starting them.  Read story

Editor's Letter

For the past few months we've been asking Inc. readers whether Norm should sell his business. The Norm in question is, of course, Norm Brodsky, o...  Read story

Inc. 500 Alumni: Where Are They Now?

Each year since 1981, Inc. magazine has named the fastest-growing small privately held companies in America. When companies first make the In...  Read story

What Is the Inc. 5000?

The annual list of America's fastest-growing private companies will expand 10-fold, in an attempt to identify even more rising business stars.  Read story

Inc. 500 All-Stars: Then and Now

What happens to entrepreneurs after their companies make the Inc . 500 list? Interviews with 12 past and present Inc. 500 CEOs show that mos...  Read story

The Inc. 500 Index (company And Rank)

A. J. Reynolds (228) ACE Equipment Rentals (320) ACSIS (249) Action Packets (92) Ad-Tek Engineering Services (362) Administr...  Read story

Inc. 500 All-Stars

A look at the companies that have achieved the distinction of appearing on the Inc. 500 a staggering 5 times. Plus: Household-name companies that earned thei...  Read story

Apparel Company Tests Waters. Will It Sail?

An overview of a company that hopes to build a brand of outdoor apparel made from a special fabric.  Read story

The Inc. 500 Index (company And Rank)

A. J. Reynolds (228) ACE Equipment Rentals (320) ACSIS (249) Action Packets (92) Ad-Tek Engineering Services (362) Administr...  Read story

Sole Survivor

One third-generation family business has survived imports, mergers, offshore manufacturing and new technologies.  Read story

Growth Strategies of Inc. 500

Since 1982, Inc. magazine has been compiling its annual list of the fastest-growing private companies in the country -- the Inc. 500. This guide wil...  Read story

Success Stories

We know you have a dream - a big dream. You wouldn't be building a business if you didn't have one. And while some dreams turn to dust in the cold light of b...  Read story

Brief Profiles of 2003 Inc. 500 Companies

Helpful tips and fun facts from the 2003 Inc. 500 list.  Read story

Been There, Grown That

The CEOs of five companies on this year's list question legendary Inc 500 CEOs on pressing management topics.  Read story

Reading the Tea Leaves

Seth Goldman, the founder of Honest Tea, offers his take on corporate responsibility, the secret to steady growth, and taking on Coke.  Read story

Norm the Obscure

One of America's most successful company builders -- Norman Waitt Jr. of Gateway -- remains relatively unknown.  Read story

"It's Going to Be Big"

Marc Ecko always had the dream. Over time -- it wasn't easy -- he developed the skills. Here, he talks about how he got smart, why his billion-dollar clothin...  Read story

Inc. 500 Reveals America's Fastest-Growing

New York (October 20, 2004) -- Inc . magazine, the premier publication for small and medium-size businesses, has released its 23rd ...  Read story

Maximizing Your Marketing

The average age of Spice Girls fans is maybe 12, but Debbie Newman is counting on them to help boost her businessinto the big leagues. Newman, vice-presid...  Read story

Feet Don't Fail Me Now

Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising.  Read story

Doing Well and Good

How social responsibility helped one coffee grower land a deal with Starbucks.  Read story

The Anti-marketers

The best mail-order catalog in America is put out by people who hate to sell, never use the word 'new,' and make customers pay for the privilege of ordering  Read story

In the Customer's Shoes

Profile of a CEO who rebuilt his men's shoe store by listening to his customers.  Read story

Magnificent Obsession

Company founder obsesses over quality control and spends millions on patent protection, all to keep his product unique.  Read story

CEO's Notebook

CEOs give advice on: fueling growth through purchase-order financing; boosting sales through affinity marketing; and using cash incentives to collect custome...  Read story

After the Sale

Five ex-owners reveal the hidden emotional costs behind the decision to sell out.  Read story

  • 1