Major Leagues -- Minor Markets
It was the high point of Worth Sports Co.'s spring tour: Bryant Gumbel, of NBC-TV's "Today" show, resplendent in the inevitable navy blazer and grey flann... Read story
It was the high point of Worth Sports Co.'s spring tour: Bryant Gumbel, of NBC-TV's "Today" show, resplendent in the inevitable navy blazer and grey flann... Read story
An entrepreneur campaigns against automated customer service. Read story
A little public relations was just what David X. Manners Co. needed, and -- as luck would have it -- PR was Manners's stock-in-trade. For 17 years, the ti... Read story
They are transforming the Web, empowering other start-ups, and turning your conference room into one big whiteboard. A sneak preview of the latest generation... Read story
Why the creator of Ugly Dolls wants to visit the home of a monster. Read story
Forget expensive advertising campaigns. The best way to reach the masses is often through free media coverage. So what does it take to get on Oprah? Read story
I have an official announcement to make: I am not a candidate for Governor of the state of California. I did, however, give serious consideration to the i... Read story
Small business is big news again. When Today calls, make sure you're ready for prime time. Read story
Can it raise $7.5 million? Read story
It was an event that attracted camera crews and spectators alike -- 26 people stuffing themselves into a BMW MINI. The publicity stunt, created by Rubenst... Read story
There are people out there who are even more information deluged than you are. Eleven of the smartest--and most beleaguered--reveal their personal regimens f... Read story
If at first you pick the wrong name, you can always try, try again. Read story
because only in America will someone quit a secure job as a lawyer to start a bakery Read story
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read story
For years, OMI sold its odor-masking chemicals to big, stinky factories. Did it make sense to target Whole Foods as well? Read story
How McDonald's created modern-day franchising Read story
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Bringing space-age technology to the world of sporting goods lets tiny Worth Sports Co. leapfrog its giant competitors and capture a new market Read story
Founder of simulated stock market confronts decision among three different long-term growth strategies. Read story
Melba J. Duncan knows what makes for a world-class executive assistant. Her one-of-a-kind recruiting business may even help you learn how to find a superstar... Read story
Start-up attempts to sell a positive-message-stuffed doll to kids. Read story
Tim Marquez and Rod Eson were on their way to revolutionizing the oil industry when they ran into Erin Brockovich, Katie Couric, Enron, and a confluence of p... Read story
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